Tag Archives: sellmethispen

The infamous “sell me this pen” scenario is a classic test of sales skills and a staple in the world of marketing lessons. But let’s be real, has this exercise become a bit overused and cliché? Has “Sell me this pen” become the most commonly used (and perhaps, slightly worn-out) marketing lesson of all time?Continue reading “Sell me this Pen : The most Overused Marketing Lesson?”