By some cosmic miracle—or perhaps just sheer avoidance of the typical Saturday night madness—we found ourselves at Feri Bar in North Goa, a place that offers a much-needed reprieve from the stampede of Goa’s party-chasing, cocktail-spilling, “Wooo, Goa!” shouting weekend warriors. Instead of squeezing through a crowd thicker than a Delhi traffic jam, we choseContinue reading “Feri Bar, Goa, Review :The Kind of Place You Wish More People Knew About (But Also Hope They Never Do)”
Author Archives: karenp2020
Festival Branding: How to Make Your Festival the Main Event
Imagine a festival so well-branded that even if you blindfolded someone, dropped them in the middle of the crowd, and muted all the sounds—they’d still know exactly where they were. That’s the power of festival branding. It’s not just about slapping a cool logo on a banner; it’s about creating an identity so strong thatContinue reading “Festival Branding: How to Make Your Festival the Main Event”
Sonic Boom: How Aural or Audio Branding Can Make Your Brand Sing (Literally!)
Imagine walking into a store, and before you even see the products, a familiar jingle plays—suddenly, you’re humming along. Or think about unlocking your phone and that signature “ding” makes you feel right at home. Ever wondered why the Netflix Tudum gives you an instant dopamine hit? That, my friend, is the magic of AuralContinue reading “Sonic Boom: How Aural or Audio Branding Can Make Your Brand Sing (Literally!)”
Destination Rebranding: How to Give a Place a Glow-Up (Without a Filter!)
Imagine this: You’re a beautiful, historic, culturally rich destination. But no one visits you. People think you’re outdated, boring, or worse—unsafe. Meanwhile, your flashy neighbor (let’s call it Paris) is stealing all the attention. What do you do? You rebrand! Welcome to the fascinating world of destination rebranding, where cities, countries, and entire regions undergoContinue reading “Destination Rebranding: How to Give a Place a Glow-Up (Without a Filter!)”
The Most Controversial Marketing Campaigns That Went Spectacularly Wrong
Let’s face it—marketing is a tricky game. One moment, you’re riding high on the creative genius train, and the next, you’re a viral meme for all the wrong reasons. Some ad campaigns are remembered for their brilliance, others for their cringe-worthy blunders, and then there are those special ones—the controversial gems that leave us wondering,Continue reading “The Most Controversial Marketing Campaigns That Went Spectacularly Wrong”
The Beauty Blunder: YesMadam’s Controversial Marketing Stunt That Left Everyone in Shock
What happens when a beauty startup tries to highlight workplace stress with a marketing stunt that hits too close to home? You get YesMadam’s mass layoff-that-never-was debacle. Buckle up, because this story has all the makings of a wild Netflix drama: shocking twists, a PR nightmare, and a whole lot of “what were they thinking?”Continue reading “The Beauty Blunder: YesMadam’s Controversial Marketing Stunt That Left Everyone in Shock”
FAAS: Friction as a Service – The New Frontier in Marketing
Picture this: You’re trying to buy a pair of sneakers online, but somewhere between picking your size and entering your card details, you give up because—ugh, too much effort. That, my friend, is friction at work. Now imagine a world where friction isn’t just some annoying roadblock; instead, it’s a carefully crafted marketing tool usedContinue reading “FAAS: Friction as a Service – The New Frontier in Marketing”
Blink Twice: Movie Review (Netflix)
Let me start by saying: when I saw Channing Tatum’s name pop up as the lead in Blink Twice on Netflix, my first thought was, “Wait—Magic Mike meets suspense thriller? Really?” I mean, Channing’s known for his dance moves and charming smirk, not exactly for brooding roles in movies where the plot takes a darkContinue reading “Blink Twice: Movie Review (Netflix)”
Lovemarks Theory in Brand Strategy: Turning Customers into Devoted Fans
In the ever-evolving world of marketing, where consumers are bombarded with countless brand messages daily, standing out requires more than just a catchy slogan or a memorable logo. Enter the Lovemarks Theory, a concept that suggests brands can transcend traditional loyalty by fostering deep emotional connections with consumers. This blog post delves into the originsContinue reading “Lovemarks Theory in Brand Strategy: Turning Customers into Devoted Fans”
Larder + Folk, Panaji Goa : Restaurant Review
Some Sundays begin with grand plans. Brunch at a much-hyped restaurant, perhaps? Or maybe a lazy afternoon discovering that cozy nook everyone’s been raving about. This week armed with determination and empty stomach, we made it to Larder + Folk, nestled in the charming and ever-so-slightly disheveled Fontainhas area. First impressions matter, and Larder +Continue reading “Larder + Folk, Panaji Goa : Restaurant Review”
Honest Reviews 