In a world of glossy, high-budget commercials and cinematic ad masterpieces, something weird is happening. Brands are going low. I mean, really low-fi. Forget drone shots and million-dollar CGI. Lo-fi ad campaigns are here, and they’re messy, clumsy, and (surprise!) absolutely brilliant. But wait… what is a lo-fi ad campaign? What the Heck Is aContinue reading “Lo-Fi Ad Campaigns: When Imperfection Becomes Perfection in Advertising”
Author Archives: karenp2020
The Brand Prism by Jean-Noël Kapferer: Unlocking Your Brand’s Superpowers
Branding isn’t just about slapping a logo on something and calling it a day. It’s about crafting a personality so strong that your customers would recognize your brand even if it were blindfolded and whispering in Morse code. Enter Jean-Noël Kapferer’s Brand Identity Prism—a six-sided gem that helps you polish your brand to dazzling perfection.Continue reading “The Brand Prism by Jean-Noël Kapferer: Unlocking Your Brand’s Superpowers”
The Top 15 Branding Frameworks That’ll Make Your Brand Shine Brighter Than a Supernova
Ah, branding—the mysterious art of making people fall head over heels for a product or service. It’s like dating but with logos, taglines, and an unreasonable obsession with color palettes. In a world where everyone’s shouting, “Look at me!” how do you make your brand stand out? Simple: you need a solid branding framework. LuckyContinue reading “The Top 15 Branding Frameworks That’ll Make Your Brand Shine Brighter Than a Supernova”
“The Customer Journey: From ‘Huh?’ to ‘Take My Money!’”
Let’s be real: marketing isn’t about selling products. It’s about hand-holding your customers through a magical, multi-step adventure called the Customer Journey. Think of it as a courtship—only instead of roses and chocolates, you’re wooing them with discounts, clever ads, and maybe the occasional cat meme. In this blog, we’ll explore the five stages ofContinue reading ““The Customer Journey: From ‘Huh?’ to ‘Take My Money!’””
The Golden Rules of Marketing: How to Win Customers and Influence Wallets
Welcome to the jungle of marketing! A world where the rules are as endless as TikTok trends and just as crucial to survival. But don’t worry—I’ve got your back! This post isn’t just a list of “meh” principles; it’s a juicy deep dive into 10 marketing rules you need to know. Whether you’re selling mangoesContinue reading “The Golden Rules of Marketing: How to Win Customers and Influence Wallets”
Different Design Types in Branding
Design is like fashion for your brand—sometimes it’s all about the latest trends, other times it’s about timeless classics. Let’s embark on a whimsical journey through the kaleidoscope of design styles that have strutted down the branding runway, each with its own flair and personality. 1. Neo-Brutalism: The Rebel Without a Pause Description: Imagine ifContinue reading “Different Design Types in Branding”
Neo-Brutalism in Marketing: Why 2025 Will Look Like a Love Letter to the 80s and a Techno-Punk Rave
Welcome to 2025, where design is taking a hard left turn into a raw, edgy aesthetic that’s as unapologetic as your Gen Z cousin at a family reunion. That’s right—Neo-Brutalism is here, and it’s ready to bulldoze the overly polished, pastel-drenched world of marketing we’ve been living in. So, buckle up as we dive intoContinue reading “Neo-Brutalism in Marketing: Why 2025 Will Look Like a Love Letter to the 80s and a Techno-Punk Rave”
The 7:7 Rule of Marketing: The Secret Sauce You’ve Been Missing
Marketing can be a lot like a first date. Too much enthusiasm? You scare them off. Too little? They forget you. Enter the 7:7 rule, a game-changing principle that balances frequency and impact, ensuring your brand becomes memorable without being annoying. Whether you’re a startup or a global empire, this rule is the marketing equivalentContinue reading “The 7:7 Rule of Marketing: The Secret Sauce You’ve Been Missing”
Timeless Leaders as Timeless Brands: Unpacking the Personalities of History’s Giants
In the age of influencer culture and personal branding, have you ever wondered how yesteryear’s leaders would stack up as brands? Imagine Napoleon Bonaparte launching a bold “Conquer the World” cologne or Abraham Lincoln endorsing a “Unity & Freedom” leadership program. From shaping empires to rallying revolutions, these historical icons weren’t just leaders; they wereContinue reading “Timeless Leaders as Timeless Brands: Unpacking the Personalities of History’s Giants”
Cracking the Brand Essence Wheel: The Secret Sauce Behind Memorable Brands
Ah, the Brand Essence Wheel. It’s like the Rosetta Stone of branding—decipher it, and suddenly everything makes sense. Yet, while the concept sounds like something you’d learn at an Ivy League marketing class (cue dramatic PowerPoint transitions), it’s really just about understanding one simple thing: What makes your brand tick? If your brand were aContinue reading “Cracking the Brand Essence Wheel: The Secret Sauce Behind Memorable Brands”
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