It takes space in bars, both, top-of-the-line and rudimentary. It’s a favourite among civilians and celebrities alike. You can toss it on-the-rocks or in a cocktail. Jack Daniel’s is now a household name, but this hasn’t always been the case. How well do you really know Jack? And, how has a brand that has remainedContinue reading “Jack Daniel’s : How the Brand progressed without changing”
Tag Archives: Branding
Reading between the Advertising Brief
In advertising, most briefs serve one purpose only : saving skin when you-know-what hits the ceiling. Most creatives will not begin work without access to a brief. And most account managers will create briefs with ambiguous words that cover everything, yet could mean anything. God forbid, if the campaign fails, nobody can lay blame onContinue reading “Reading between the Advertising Brief”
The Animal Farm and Advertising
This topic may seem a little strange. What does George Orwell’s Animal Farm have to do with Advertising? To truly comprehend this, first let’s revisit the Animal Farm with a short summary and a re-introduction to its characters. Summary of the Animal Farm The Animal Farm is an essay about farm animals who take controlContinue reading “The Animal Farm and Advertising”
Honest Reviews 