Don Draper, the classy and dapper ad man from the popular TV series Mad Men, may have been a legend in his day, but he would have a hard time fitting into the structure of a contemporary advertising firm.
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Reading between the Advertising Brief
In advertising, most briefs serve one purpose only : saving skin when you-know-what hits the ceiling. Most creatives will not begin work without access to a brief. And most account managers will create briefs with ambiguous words that cover everything, yet could mean anything. God forbid, if the campaign fails, nobody can lay blame onContinue reading “Reading between the Advertising Brief”