Astronomer—once a buttoned-up AI/data orchestration startup—became the internet’s unwitting entertainment in mid-July 2025. During Coldplay’s concert at Gillette Stadium in Boston on July 16, CEO Andy Byron and Chief People Officer Kristin Cabot, both married to other people, were snapped in a cozy embrace by the night’s “kiss cam.” Their panicked reactions sparked a viralContinue reading “Coldplay-Gate: Can Astronomer survive the Kiss-Cam Scandal?”
Category Archives: Advertising & Marketing
Why Cambodia, Vietnam, and Turkey Are Winning the Tourism Game (and What India Can Learn)”
Ever wondered why your Instagram feed is suddenly flooded with friends posing in front of Angkor Wat, cruising through Halong Bay, or sipping Turkish tea with a view of the Bosphorus? Meanwhile, India’s majestic forts, serene backwaters, and vibrant festivals seem to be playing second fiddle. What’s the secret sauce these countries have discovered, andContinue reading “Why Cambodia, Vietnam, and Turkey Are Winning the Tourism Game (and What India Can Learn)””
The Great TikTok Takedown: How Chinese Factory Reels Are Unmasking Luxury Labels
Slap a logo on it and suddenly it’s not a bag—it’s a ‘lifestyle.’” Welcome to the digital fashion crime scene where TikTok detectives are cracking the case of the luxury markup. Exhibit A: A flood of reels from Chinese factories showing that the same luxury bags, shoes, and gadgets we shell out thousands for… mightContinue reading “The Great TikTok Takedown: How Chinese Factory Reels Are Unmasking Luxury Labels”
Top 40 Travel Trends of 2025
Hello, intrepid explorers and armchair adventurers! Ready to embark on a journey through the top 40 travel trends of 2025? Whether you’re planning a globetrotting escapade or an immersive Indian odyssey, we’ve curated 20 global trends and 20 homegrown trends to suit every wanderlust whim. So, fasten your seatbelts (or tighten your shoelaces), grab yourContinue reading “Top 40 Travel Trends of 2025”
Top 15 Laws every Marketer should know
Welcome, dear reader, to the whimsical world of marketing laws! No, we’re not talking about the kind that requires a gavel and powdered wig. We’re diving into the unofficial commandments that govern the chaotic cosmos of advertising and branding. Think of these as the “Pirates’ Code” for marketers—guidelines rather than actual rules, but ignore themContinue reading “Top 15 Laws every Marketer should know”
Booking Dreams: How the World’s Best OTAs Are Winning the Travel Game (While You’re Still in Your Pajamas)”
Let’s face it: planning a trip is like trying to solve a Rubik’s Cube blindfolded. You’ve got flights to book, hotels to compare, and a budget that’s tighter than your jeans after Thanksgiving dinner. Enter Online Travel Agencies (OTAs), the unsung heroes of modern travel. These platforms are like fairy godmothers for wanderlust-stricken souls, waving theirContinue reading “Booking Dreams: How the World’s Best OTAs Are Winning the Travel Game (While You’re Still in Your Pajamas)””
Escapism in Marketing: Crafting Fantasies to Captivate Consumers
Ever felt the urge to dive into a world where deadlines don’t exist, and your boss is a talking dolphin named Gary? Welcome to the enchanting realm of escapism in marketing—a strategy that whisks consumers away from their daily grind into mesmerizing brand-crafted fantasies. What is Escapism in Marketing? Escapism in marketing is like handingContinue reading “Escapism in Marketing: Crafting Fantasies to Captivate Consumers”
The Wintour Way: How Anna Wintour, Prada, and the Met Gala Redefined Personal Branding
If high fashion were a blockbuster movie, Anna Wintour would be the enigmatic director whose every move sets the tone for an entire genre. In this glitter-dusted epic, we explore how one woman transformed herself into a brand, how the Met Gala became the runway of cultural renaissance, and how Prada played the supporting roleContinue reading “The Wintour Way: How Anna Wintour, Prada, and the Met Gala Redefined Personal Branding”
Miu Miu: The Rebellious Muse Redefining Luxury
If luxury were a royal ball, then Miu Miu would be that audacious cousin who crashes the party in a dazzling sequin jumpsuit, toppling the strict decorum with a wink and a rebel yell. While Prada, Louis Vuitton, Gucci, Armani, Chanel, and Dior may command the red carpet with timeless elegance, Miu Miu has stealthily,Continue reading “Miu Miu: The Rebellious Muse Redefining Luxury”
Zomato vs Swiggy: The Great Indian Food Fight
If there’s one battle that’s been fought longer and harder than the one between Coke and Pepsi, Messi and Ronaldo, or Delhi vs Mumbai street food—it’s Zomato vs Swiggy. These two food delivery giants have been at war for our appetites (and our wallets) for years, and while they both essentially do the same thing—bringContinue reading “Zomato vs Swiggy: The Great Indian Food Fight”
Honest Reviews 