Tag Archives: clientbrief

Welcome to the wild, wonderful, and often baffling world of client briefs—where words don’t always mean what they should, expectations change faster than a TikTok trend, and the creative team is often left wondering, “Wait… what are we even making?” If you’ve ever worked in advertising, branding, design, or marketing, you already know: a goodContinue reading “The Great Client Brief Mystery: What They Say vs. What They Mean”