Hermès: Branding & Marketing Strategy

Let’s begin with a simple truth. Hermès does not chase you.Hermès does not woo you.Hermès does not say, “Limited period offer!” or “Swipe up!” or “Use code LUXURY10.” Hermès stands there, polishing its leather, whispering to itself,“If you know, you know.” And somehow… the world nods, queues up, and hands over its life savings. HowContinue reading “Hermès: Branding & Marketing Strategy”

“The Customer Journey: From ‘Huh?’ to ‘Take My Money!’”

Let’s be real: marketing isn’t about selling products. It’s about hand-holding your customers through a magical, multi-step adventure called the Customer Journey. Think of it as a courtship—only instead of roses and chocolates, you’re wooing them with discounts, clever ads, and maybe the occasional cat meme. In this blog, we’ll explore the five stages ofContinue reading ““The Customer Journey: From ‘Huh?’ to ‘Take My Money!’””