Tag Archives: designthinking

Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”