Imagine a world where you can call a random Swede and chat about everything from meatballs to moose. Sounds quirky, right? Well, that’s exactly what the Swedish Tourist Association did in 2016 with The Swedish Number campaign. They gave the world a direct line to the heart of Sweden, one delightful conversation at a time.Continue reading “The Swedish Number Ad Campaign – Sweden’s Personal Hotline to the World”
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Inspired by Iceland – The Ad Campaign that made Iceland cool again
In the crowded world of tourism campaigns, “Inspired by Iceland” stands out like a puffin in a penguin parade. Initially, launched in 2010 by Promote Iceland, this campaign took the world by storm—or rather, by volcanic eruption—following the infamous Eyjafjallajökull explosion. With clever headlines, quirky video scripts, and a whole lot of Icelandic charm, “InspiredContinue reading “Inspired by Iceland – The Ad Campaign that made Iceland cool again”