Tag Archives: frictionasaservice

Picture this: You’re trying to buy a pair of sneakers online, but somewhere between picking your size and entering your card details, you give up because—ugh, too much effort. That, my friend, is friction at work. Now imagine a world where friction isn’t just some annoying roadblock; instead, it’s a carefully crafted marketing tool usedContinue reading “FAAS: Friction as a Service – The New Frontier in Marketing”