The 10 Rules of Marketing (That You Break at Your Own Risk!)

Introduction: Marketing is Like Dating (Yes, Really!) Marketing and dating have one thing in common: You need to impress, not annoy. If you’re too aggressive, people run away. If you’re too subtle, nobody notices you. But if you get it just right—boom! Love at first sight (or click). Now, let’s break down The 10 GoldenContinue reading “The 10 Rules of Marketing (That You Break at Your Own Risk!)”

The Art of Going Viral: 20 Marketing Masterpieces from the Past Year

In the ever-evolving world of marketing, going viral is the holy grail. It’s like catching lightning in a bottle—rare, electrifying, and often the result of a perfect storm of creativity, timing, and a sprinkle of luck. But what exactly is viral marketing? What is Viral Marketing? Viral marketing is the digital equivalent of juicy gossipContinue reading “The Art of Going Viral: 20 Marketing Masterpieces from the Past Year”

Pings Bia Hoi, Sangolda (Review)– Love You Long Time? Maybe Just Once.

Some restaurants are like exes—you think about them often, you make vague plans to visit, and yet, somehow, you never quite end up there. Pings Bia Hoi in Sangolda was my restaurant equivalent of that. Always on the list, but never quite the final destination. But this time, it was my birthday. A day forContinue reading “Pings Bia Hoi, Sangolda (Review)– Love You Long Time? Maybe Just Once.”

Spiritual Tourism: Finding Enlightenment… and Maybe a Selfie Spot Too!

What is Spiritual Tourism? Imagine this: You’re sitting atop a serene mountain, meditating with monks, absorbing cosmic energy… and then, your phone buzzes with a “limited-time travel deal” notification. Welcome to Spiritual Tourism, the fascinating blend of inner peace and strategic Instagram check-ins! Spiritual tourism is the practice of traveling to destinations with spiritual significance,Continue reading “Spiritual Tourism: Finding Enlightenment… and Maybe a Selfie Spot Too!”

The Great Client Brief Mystery: What They Say vs. What They Mean

Welcome to the wild, wonderful, and often baffling world of client briefs—where words don’t always mean what they should, expectations change faster than a TikTok trend, and the creative team is often left wondering, “Wait… what are we even making?” If you’ve ever worked in advertising, branding, design, or marketing, you already know: a goodContinue reading “The Great Client Brief Mystery: What They Say vs. What They Mean”

Publicis Groupe: From Humble Beginnings to Global Dominance

Gather ‘round, dear readers, as we embark on the epic tale of Publicis Groupe—a story filled with ambition, strategy, and a dash of French flair. How did this once modest agency rise to become the behemoth of the media world? Let’s dive in. A Brief History of Publicis Groupe In the roaring ‘20s, while flappersContinue reading “Publicis Groupe: From Humble Beginnings to Global Dominance”

Founder-Led Branding: When CEOs Become the Brand

The Rise of the Rockstar Founder Some people build brands. Others become the brand. We live in an era where CEOs aren’t just boardroom strategists anymore—they’re on your Instagram feed, cracking jokes on Twitter, hosting YouTube shows, and dropping truth bombs on LinkedIn. They aren’t hiding behind corporate jargon; they’re out there, talking like humans,Continue reading “Founder-Led Branding: When CEOs Become the Brand”

MTW Bar, Panjim (Review): A Red-Hot Secret Behind a Doorbell

Some bars want you. They flash neon signs, blast music loud enough to shatter your eardrums, and throw bouncers at you like overenthusiastic recruiters. MTW Bar, however, plays hard to get. You don’t just walk in. You ring a bell. So, there we were, standing outside a nondescript door in Panjim on a Saturday night,Continue reading “MTW Bar, Panjim (Review): A Red-Hot Secret Behind a Doorbell”

Feri Bar, Goa, Review :The Kind of Place You Wish More People Knew About (But Also Hope They Never Do)

By some cosmic miracle—or perhaps just sheer avoidance of the typical Saturday night madness—we found ourselves at Feri Bar in North Goa, a place that offers a much-needed reprieve from the stampede of Goa’s party-chasing, cocktail-spilling, “Wooo, Goa!” shouting weekend warriors. Instead of squeezing through a crowd thicker than a Delhi traffic jam, we choseContinue reading “Feri Bar, Goa, Review :The Kind of Place You Wish More People Knew About (But Also Hope They Never Do)”

Sonic Boom: How Aural or Audio Branding Can Make Your Brand Sing (Literally!)

Imagine walking into a store, and before you even see the products, a familiar jingle plays—suddenly, you’re humming along. Or think about unlocking your phone and that signature “ding” makes you feel right at home. Ever wondered why the Netflix Tudum gives you an instant dopamine hit? That, my friend, is the magic of AuralContinue reading “Sonic Boom: How Aural or Audio Branding Can Make Your Brand Sing (Literally!)”