Imagine this: You’re a beautiful, historic, culturally rich destination. But no one visits you. People think you’re outdated, boring, or worse—unsafe. Meanwhile, your flashy neighbor (let’s call it Paris) is stealing all the attention. What do you do? You rebrand! Welcome to the fascinating world of destination rebranding, where cities, countries, and entire regions undergoContinue reading “Destination Rebranding: How to Give a Place a Glow-Up (Without a Filter!)”
Tag Archives: iceland
Inspired by Iceland – The Ad Campaign that made Iceland cool again
In the crowded world of tourism campaigns, “Inspired by Iceland” stands out like a puffin in a penguin parade. Initially, launched in 2010 by Promote Iceland, this campaign took the world by storm—or rather, by volcanic eruption—following the infamous Eyjafjallajökull explosion. With clever headlines, quirky video scripts, and a whole lot of Icelandic charm, “InspiredContinue reading “Inspired by Iceland – The Ad Campaign that made Iceland cool again”
Best Tourism Campaigns of the last 5 years
Tourism ads are key to drawing in travelers and sparking their dreams of adventure. Over the past three years, some campaigns have changed the game. They’ve set new standards for creativity and success in travel marketing. I’ve been following these campaigns and I’m amazed by their impact. One that really caught my eye is theContinue reading “Best Tourism Campaigns of the last 5 years”
Honest Reviews 