The Coach Bag: Still Relevant

Once upon a time in New York City — 1941, to be precise — a small family-run leather workshop looked at a baseball glove and thought, “This feels amazing. What if… bag?” That, in essence, is how Coach was born. Not from Parisian ateliers, not from aristocratic boredom, but from American practicality, sports leather, andContinue reading “The Coach Bag: Still Relevant”

Hermès: Branding & Marketing Strategy

Let’s begin with a simple truth. Hermès does not chase you.Hermès does not woo you.Hermès does not say, “Limited period offer!” or “Swipe up!” or “Use code LUXURY10.” Hermès stands there, polishing its leather, whispering to itself,“If you know, you know.” And somehow… the world nods, queues up, and hands over its life savings. HowContinue reading “Hermès: Branding & Marketing Strategy”