Moment Marketing – Does it help brands?

The other day I came across this news article that stated that Maurizio Cattelan’s much talked-about Banana artwork is now in the Guggenheim museum in New York, courtesy an anonymous donor. The piece of art which went viral, Maurizio Cattelan’s Comedian – a simple banana, duct-taped to a wall and priced at $ 120,000 wasContinue reading “Moment Marketing – Does it help brands?”