You can’t swing a tote bag at a marketing conference these days without hitting someone saying, “We need to be culturally relevant.” It’s the new “synergy,” except now it comes with mood boards and a five-figure strategist who insists “Gen Z rejects perfection.” (They don’t. They just reject your brand.) The funny thing is, mostContinue reading “Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands”
Tag Archives: music
Jack Daniel’s : How the Brand progressed without changing
It takes space in bars, both, top-of-the-line and rudimentary. It’s a favourite among civilians and celebrities alike. You can toss it on-the-rocks or in a cocktail. Jack Daniel’s is now a household name, but this hasn’t always been the case. How well do you really know Jack? And, how has a brand that has remainedContinue reading “Jack Daniel’s : How the Brand progressed without changing”
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