Branding isn’t just about slapping a logo on something and calling it a day. It’s about crafting a personality so strong that your customers would recognize your brand even if it were blindfolded and whispering in Morse code. Enter Jean-Noël Kapferer’s Brand Identity Prism—a six-sided gem that helps you polish your brand to dazzling perfection.Continue reading “The Brand Prism by Jean-Noël Kapferer: Unlocking Your Brand’s Superpowers”
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