Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
Tag Archives: technology
10 best AI powered Presentation Tools in 2024
In today’s fast-paced digital world, creating captivating presentations is crucial for effectively communicating ideas and engaging audiences. Traditional tools often fall short in delivering the dynamism and interactivity modern presentations require. Enter AI-powered presentation tools—an innovative solution that leverages artificial intelligence to enhance design, streamline content creation, and provide real-time collaboration. Whether you’re pitching toContinue reading “10 best AI powered Presentation Tools in 2024”
The Best Apple ad campaigns of all time
Apple has consistently set the gold standard for advertising, with campaigns that are as innovative as the products they promote. Here’s a look at some of the most iconic Apple campaigns and why they left an indelible mark on the world of advertising. 1. 1984 Why It’s Great: Directed by Ridley Scott and aired duringContinue reading “The Best Apple ad campaigns of all time”
Honest Reviews 