Imagine a world where you can call a random Swede and chat about everything from meatballs to moose. Sounds quirky, right? Well, that’s exactly what the Swedish Tourist Association did in 2016 with The Swedish Number campaign. They gave the world a direct line to the heart of Sweden, one delightful conversation at a time.Continue reading “The Swedish Number Ad Campaign – Sweden’s Personal Hotline to the World”
Tag Archives: travel
100% Pure New Zealand Tourism Ad Campaign: The Juicy Details
Hold on to your hats (and your Hobbit ears), because we’re diving into the “100% Pure New Zealand” campaign. Launched way back in 1999, this legendary marketing blitz by Tourism New Zealand is like the Energizer bunny of tourism campaigns—it just keeps going and going! The goal? To spotlight the jaw-dropping beauty, unique landscapes, andContinue reading “100% Pure New Zealand Tourism Ad Campaign: The Juicy Details”
Inspired by Iceland – The Ad Campaign that made Iceland cool again
In the crowded world of tourism campaigns, “Inspired by Iceland” stands out like a puffin in a penguin parade. Initially, launched in 2010 by Promote Iceland, this campaign took the world by storm—or rather, by volcanic eruption—following the infamous Eyjafjallajökull explosion. With clever headlines, quirky video scripts, and a whole lot of Icelandic charm, “InspiredContinue reading “Inspired by Iceland – The Ad Campaign that made Iceland cool again”
Best Tourism Campaigns of the last 5 years
Tourism ads are key to drawing in travelers and sparking their dreams of adventure. Over the past three years, some campaigns have changed the game. They’ve set new standards for creativity and success in travel marketing. I’ve been following these campaigns and I’m amazed by their impact. One that really caught my eye is theContinue reading “Best Tourism Campaigns of the last 5 years”
Tora Shir – Restaurant Review
Tora Shir, translating to “raw mango slices,” is the latest iteration of a restaurant space that has undergone several transformations—first known as Firefly, then Tropica, and now Tora Shir. Each name has brought a different flavor to this South Goa locale, but this latest outing is a mix of hits and misses. The ambience atContinue reading “Tora Shir – Restaurant Review”
Cavatina, South Goa- Restaurant Review
If it looks Goan, feels Goan and tastes Goan…it must be Goan! This is as true as it gets in the case of Cavatina in South Goa. Restaurants like Cavatina usually aim for decor that’s chic with all the customary Goan embellishments, avoiding anything too cozy or chintzy. They offer complex cocktails and run theContinue reading “Cavatina, South Goa- Restaurant Review”
Best Indian Tourism Advertising Campaigns
Tourism in India has witnessed a dynamic evolution over the past few years, with state and national tourism boards launching innovative campaigns to attract travelers from across the globe. Each campaign, uniquely crafted, reflects the rich cultural heritage, natural beauty, and diverse experiences that India offers. From the whimsical charm of Madhya Pradesh’s “Dil HuaContinue reading “Best Indian Tourism Advertising Campaigns”
3 Travel Books to read in 2020
Travel is the one thing that has come to a standstill in this pandemic. Most of us aren’t going anywhere, anytime soon and we will have to appease our wanderlust in other ways. The thing about travel books is that they can take you places, without ever leaving the comfort of your armchair. There areContinue reading “3 Travel Books to read in 2020”
Honest Reviews 