Once upon a time, Valentine’s Day had a simple brief: Boy meets girl. Girl expects flowers. Boy panics. Credit card suffers. That era is over. Today’s Valentine’s Day audience is older, smarter, more emotionally articulate—and frankly, tired. Tired of being told romance must look like a rom-com scene with fairy lights and forced intimacy. TiredContinue reading “How to Win Valentine’s Day by Being Anti-Valentine’s”
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Love in the Time of Marketing: The Best Valentine’s Day Campaigns of 2025
Ah, Valentine’s Day—a time when love is in the air, chocolates are in the shopping carts, and marketers are in overdrive. In 2025, brands worldwide pulled out all the stops to woo consumers’ hearts (and wallets). From grand romantic gestures to cheeky anti-Valentine’s messages, here are the top campaigns that made us laugh, cry, and,Continue reading “Love in the Time of Marketing: The Best Valentine’s Day Campaigns of 2025”
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