Cracking the Code: The Golden Circle by Simon Sinek

Imagine you’re at a party, trying to convince someone that your homemade kombucha is the greatest beverage known to mankind. You start by saying, “It’s packed with probiotics!” Crickets. Then you add, “It’s made with all-natural ingredients!” Still nothing. Finally, you blurt out, “It helps you feel amazing!” Boom! Their eyes light up, and theyContinue reading “Cracking the Code: The Golden Circle by Simon Sinek”