Ever felt the urge to dive into a world where deadlines don’t exist, and your boss is a talking dolphin named Gary? Welcome to the enchanting realm of escapism in marketing—a strategy that whisks consumers away from their daily grind into mesmerizing brand-crafted fantasies. What is Escapism in Marketing? Escapism in marketing is like handingContinue reading “Escapism in Marketing: Crafting Fantasies to Captivate Consumers”
Tag Archives: zomato
Zomato vs Swiggy: The Great Indian Food Fight
If there’s one battle that’s been fought longer and harder than the one between Coke and Pepsi, Messi and Ronaldo, or Delhi vs Mumbai street food—it’s Zomato vs Swiggy. These two food delivery giants have been at war for our appetites (and our wallets) for years, and while they both essentially do the same thing—bringContinue reading “Zomato vs Swiggy: The Great Indian Food Fight”
Founder-Led Branding: When CEOs Become the Brand
The Rise of the Rockstar Founder Some people build brands. Others become the brand. We live in an era where CEOs aren’t just boardroom strategists anymore—they’re on your Instagram feed, cracking jokes on Twitter, hosting YouTube shows, and dropping truth bombs on LinkedIn. They aren’t hiding behind corporate jargon; they’re out there, talking like humans,Continue reading “Founder-Led Branding: When CEOs Become the Brand”
Honest Reviews 