Nobody reads words anymore. How many times have you heard that? From clients to art directors who look at text like the wicked witch from the West. But, you need to factor in three basic truths. We somehow have a lot less time these days. Our attention span is even shorter. And copywriters sometimes simplyContinue reading “Say it with Words: Why the Right words count in Advertising”
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Fisherman’s Wharf- Cavelossim Goa – Restaurant Review
On one of the drizzly days this August, thoughts turned to some good Goan cuisine and fresh seafood. It’s been a while since I’ve ventured outdoors while the pandemic rages on. But there’s only so long you can stay inside. So, with a silent prayer and fingers crossed, we made our way to Fisherman’s Wharf,Continue reading “Fisherman’s Wharf- Cavelossim Goa – Restaurant Review”
Why everyone is obsessed with Music in Advertising
One thing is certain. One component that’s worth its weight in gold when it comes to advertising is the music. Music is emotion in the form of sound. The right piece of music can carry the ad or magnify its impact. So, just how important is it? Brands are created out of stories. Brands commenceContinue reading “Why everyone is obsessed with Music in Advertising”
3 Thriller Books to read in 2020
Sometimes you want to escape into a romantic novel and at others, you want to lose yourself in an edge-of-the-seat thriller or whodunit. I love reading psychological thrillers, where complicated characters, altering perspectives and high drama plots keep you riveted until the end. Fortunately, there are so many thriller books making their way onto theContinue reading “3 Thriller Books to read in 2020”
La la Land : A Romantic movie for the Unromantic
What does romance mean to you? Is it a relationship that comes full circle, closes the loop and ends up as a happily-ever-after? Is it unrequited love? Is it an affair where love never ends, but lives on even after the relationship has ended? If you’re sick of the regular romantic movies, where a happyContinue reading “La la Land : A Romantic movie for the Unromantic”
Comparison of The Alchemist and The Secret
Those who have read both books may argue that they are very different in terms of writing style, premise and tenets. Yet, after reading them I did feel there was a common thread of thought. Let’s take a look at the summaries. The Alchemist by Paulo Coelho The book follows the story of Santiago, aContinue reading “Comparison of The Alchemist and The Secret”
3 Must-Watch Movies about Advertising and Marketing
Usually when you begin working in a particular industry, you want to know everything about it. Therefore, watching movies about it is certainly relatable. In my case, it was just the reverse. Ever since I began working in advertising, I wanted to dissociate from anything related to it in my off-hours; most especially watching moviesContinue reading “3 Must-Watch Movies about Advertising and Marketing”
3 Popular Fiction Books of All Time
The Covid-19 pandemic has left us with fewer working hours and plenty of time at our disposal. So, if you’ve been planning to read more, there’s no time like the present to grab a book and get started. But where do you begin? There are so many books being published daily and it’s hard toContinue reading “3 Popular Fiction Books of All Time”
Reading between the Advertising Brief
In advertising, most briefs serve one purpose only : saving skin when you-know-what hits the ceiling. Most creatives will not begin work without access to a brief. And most account managers will create briefs with ambiguous words that cover everything, yet could mean anything. God forbid, if the campaign fails, nobody can lay blame onContinue reading “Reading between the Advertising Brief”
3 Best Cook Books to Read in 2020
I enjoy reading books on food and cooking for two reasons. One, it’s a surefire way to whet my appetite to try out new flavours and cuisines. Two, writing a book on food or cooking isn’t as easy as it seems. So, when I come across a book with beautiful words unfolding on the page,Continue reading “3 Best Cook Books to Read in 2020”
Honest Reviews 