It takes space in bars, both, top-of-the-line and rudimentary. It’s a favourite among civilians and celebrities alike. You can toss it on-the-rocks or in a cocktail. Jack Daniel’s is now a household name, but this hasn’t always been the case. How well do you really know Jack? And, how has a brand that has remainedContinue reading “Jack Daniel’s : How the Brand progressed without changing”
Category Archives: Uncategorized
Voice from the Stone – Movie Review
The Synopsis Verena (Emilia Clarke) is a youthful medical caretaker employed to support a mute young boy (Edward Dring) inside a confined castle in Tuscany. The more she watches the kid, the more Verena becomes persuaded that he has fallen under the influence of a powerful and supernatural entity caught within the estate’s walls, oneContinue reading “Voice from the Stone – Movie Review”
Murder Mystery- Movie Review
The Summary NYC cop (Adam Sandler) finally takes his wife (Jennifer Aniston) on a long awaited trip to Europe. It is their fifteenth wedding anniversary. A fortuitous meeting on the flight gets them on a luxury yacht belonging to an extremely wealthy and old person Malcolm Quince. They are the only strangers amidst family members.Continue reading “Murder Mystery- Movie Review”
Say it with Words: Why the Right words count in Advertising
Nobody reads words anymore. How many times have you heard that? From clients to art directors who look at text like the wicked witch from the West. But, you need to factor in three basic truths. We somehow have a lot less time these days. Our attention span is even shorter. And copywriters sometimes simplyContinue reading “Say it with Words: Why the Right words count in Advertising”
Fisherman’s Wharf- Cavelossim Goa – Restaurant Review
On one of the drizzly days this August, thoughts turned to some good Goan cuisine and fresh seafood. It’s been a while since I’ve ventured outdoors while the pandemic rages on. But there’s only so long you can stay inside. So, with a silent prayer and fingers crossed, we made our way to Fisherman’s Wharf,Continue reading “Fisherman’s Wharf- Cavelossim Goa – Restaurant Review”
Why everyone is obsessed with Music in Advertising
One thing is certain. One component that’s worth its weight in gold when it comes to advertising is the music. Music is emotion in the form of sound. The right piece of music can carry the ad or magnify its impact. So, just how important is it? Brands are created out of stories. Brands commenceContinue reading “Why everyone is obsessed with Music in Advertising”
3 Thriller Books to read in 2020
Sometimes you want to escape into a romantic novel and at others, you want to lose yourself in an edge-of-the-seat thriller or whodunit. I love reading psychological thrillers, where complicated characters, altering perspectives and high drama plots keep you riveted until the end. Fortunately, there are so many thriller books making their way onto theContinue reading “3 Thriller Books to read in 2020”
La la Land : A Romantic movie for the Unromantic
What does romance mean to you? Is it a relationship that comes full circle, closes the loop and ends up as a happily-ever-after? Is it unrequited love? Is it an affair where love never ends, but lives on even after the relationship has ended? If you’re sick of the regular romantic movies, where a happyContinue reading “La la Land : A Romantic movie for the Unromantic”
Comparison of The Alchemist and The Secret
Those who have read both books may argue that they are very different in terms of writing style, premise and tenets. Yet, after reading them I did feel there was a common thread of thought. Let’s take a look at the summaries. The Alchemist by Paulo Coelho The book follows the story of Santiago, aContinue reading “Comparison of The Alchemist and The Secret”
3 Must-Watch Movies about Advertising and Marketing
Usually when you begin working in a particular industry, you want to know everything about it. Therefore, watching movies about it is certainly relatable. In my case, it was just the reverse. Ever since I began working in advertising, I wanted to dissociate from anything related to it in my off-hours; most especially watching moviesContinue reading “3 Must-Watch Movies about Advertising and Marketing”
Honest Reviews 