Tag Archives: adagency

AUDIENCE SEGMENTATION: In Marketing

INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”

The Seven Stages of Brand Building

If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”

The 7 Ps of Marketing: Your Ultimate Guide to Crafting a Winning Strategy

Hello, fellow marketers, business enthusiasts, and curious minds! Buckle up, because today we’re diving deep into the magical world of the 7 Ps of Marketing. Whether you’re a seasoned pro or just starting out, understanding these seven elements can transform your marketing game from “meh” to “marvelous.” What Are the 7 Ps of Marketing? BeforeContinue reading “The 7 Ps of Marketing: Your Ultimate Guide to Crafting a Winning Strategy”

Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters

Ahoy, my entrepreneurial friends! Let’s set sail into the vast, shimmering waters of strategy, where the most daring captains (or CEOs) navigate their businesses into uncharted territories, leaving their competitors drowning in their wake. Today, we’re talking about the Blue Ocean Strategy—a concept so refreshing, it might just be the strategic Piña Colada your businessContinue reading “Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters”

Are Advertising Agencies Dying?

Advertising agencies have long been the powerhouse behind brand promotions, creative campaigns, and marketing strategies. However, with the rapid evolution of technology, changing consumer behaviors, and the rise of digital platforms, there is a growing discourse on whether traditional advertising agencies are facing an existential threat. This critical analysis will explore the current state ofContinue reading “Are Advertising Agencies Dying?”

Navigating Advertising Agency Politics

Welcome to the colorful world of advertising agencies, where creativity thrives, deadlines loom, and office politics are as intricate as a Shakespearean drama. In this arena, the battle for credit is fierce, and the game of thrones is played not with swords, but with PowerPoint presentations and witty slogans. Buckle up, dear reader, as weContinue reading “Navigating Advertising Agency Politics”

Reading between the Advertising Brief

In advertising, most briefs serve one purpose only : saving skin when you-know-what hits the ceiling. Most creatives will not begin work without access to a brief. And most account managers will create briefs with ambiguous words that cover everything, yet could mean anything. God forbid, if the campaign fails, nobody can lay blame onContinue reading “Reading between the Advertising Brief”