How often have we heard that when it comes to copy in advertising , LESS is MORE? Well, more or less. Don’t you hear it all the time? There is a copywriting anthem, “The more you tell, the more you sell.” Does anyone read those long ads that seem to go on for days? BobContinue reading “The Long and Short of Copy”
Tag Archives: advertising
The Animal Farm and Advertising
This topic may seem a little strange. What does George Orwell’s Animal Farm have to do with Advertising? To truly comprehend this, first let’s revisit the Animal Farm with a short summary and a re-introduction to its characters. Summary of the Animal Farm The Animal Farm is an essay about farm animals who take controlContinue reading “The Animal Farm and Advertising”
Top 10 Quotes on Advertising
To fill a glass, you must empty it first. The equivalent applies to advertising. Sometimes, you must unlearn the new, in favour of the old. Everyone enters advertising with enthusiasm and passion. But once you’ve been put through the ringer, passion takes a backseat and enthusiasm dissolves into a puddle. Fortunately, when it comes toContinue reading “Top 10 Quotes on Advertising”
Honest Reviews 