Tag Archives: advertisingagency

Culture Hacking in Advertising

Once upon a time, brands turned up on social media like guests who arrived an hour early to a dinner party and immediately asked for the Wi-Fi password. They posted.They announced.They hashtagged #Engagement with the enthusiasm of someone clapping at their own jokes. And then something changed. Someone, somewhere, realised that culture moves faster thanContinue reading “Culture Hacking in Advertising”

Navigating Advertising Agency Politics

Welcome to the colorful world of advertising agencies, where creativity thrives, deadlines loom, and office politics are as intricate as a Shakespearean drama. In this arena, the battle for credit is fierce, and the game of thrones is played not with swords, but with PowerPoint presentations and witty slogans. Buckle up, dear reader, as weContinue reading “Navigating Advertising Agency Politics”