Tag Archives: advertisingtheories

AUDIENCE SEGMENTATION: In Marketing

INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”

The Seven Stages of Brand Building

If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”

Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters

Ahoy, my entrepreneurial friends! Let’s set sail into the vast, shimmering waters of strategy, where the most daring captains (or CEOs) navigate their businesses into uncharted territories, leaving their competitors drowning in their wake. Today, we’re talking about the Blue Ocean Strategy—a concept so refreshing, it might just be the strategic Piña Colada your businessContinue reading “Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters”

10 Best Advertising Strategies for 2023

Explore the ten best advertising strategies for 2023 that can help you connect with your target audience, increase brand visibility, and drive business growth.

10 Advertising Theories to know about

Advertising is a powerful tool that enables brands to connect with their target audience, influence consumer behavior, and drive business growth. In the ever-evolving world of marketing, it is crucial for brands to stay up-to-date with the fundamental advertising theories and concepts that shape successful campaigns. These theories provide valuable insights into consumer psychology, decision-makingContinue reading “10 Advertising Theories to know about”