Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
Tag Archives: apple
Sonic Boom: How Aural or Audio Branding Can Make Your Brand Sing (Literally!)
Imagine walking into a store, and before you even see the products, a familiar jingle plays—suddenly, you’re humming along. Or think about unlocking your phone and that signature “ding” makes you feel right at home. Ever wondered why the Netflix Tudum gives you an instant dopamine hit? That, my friend, is the magic of AuralContinue reading “Sonic Boom: How Aural or Audio Branding Can Make Your Brand Sing (Literally!)”
Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters
Ahoy, my entrepreneurial friends! Let’s set sail into the vast, shimmering waters of strategy, where the most daring captains (or CEOs) navigate their businesses into uncharted territories, leaving their competitors drowning in their wake. Today, we’re talking about the Blue Ocean Strategy—a concept so refreshing, it might just be the strategic Piña Colada your businessContinue reading “Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters”
The Best Apple ad campaigns of all time
Apple has consistently set the gold standard for advertising, with campaigns that are as innovative as the products they promote. Here’s a look at some of the most iconic Apple campaigns and why they left an indelible mark on the world of advertising. 1. 1984 Why It’s Great: Directed by Ridley Scott and aired duringContinue reading “The Best Apple ad campaigns of all time”
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