There comes a point in every design era when everyone collectively looks at a pristine white wall, a polite sans-serif headline, a tasteful amount of breathing space—and thinks: Yes, but what if we added… everything? Welcome to 2026. Welcome to Horror Vacui. If minimalism was the calm yoga instructor whispering “less is more” while burningContinue reading “Design Style of 2026 : Horror Vacui”
Tag Archives: Branding
15 Questions You Should Ask Before Designing Anything
Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
Top 5 Fashion Trends of 2026 — A Survival Guide for the Stylishly Bewildered
So here we are: 2025 ending, 2026 peeking around the corner like an overly confident stylist at a flea market. If fashion had its own weather forecast, we’d be tracking high pressure systems of nostalgia, with a few cold fronts of future-tech glam and sudden showers of raw denim. Let’s navigate this sartorial climate withContinue reading “Top 5 Fashion Trends of 2026 — A Survival Guide for the Stylishly Bewildered”
Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough
There are moments in culture when you realise civilisation has peaked. Not in a philosophical, Plato-would-be-proud way — but in the “oh wow, we’ve officially lost the plot” way. Enter: the Hermès Petit H Patch Yes. Hermès. The house that makes handbags you need to put your name on a waiting list for, and alsoContinue reading “Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough”
Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands
You can’t swing a tote bag at a marketing conference these days without hitting someone saying, “We need to be culturally relevant.” It’s the new “synergy,” except now it comes with mood boards and a five-figure strategist who insists “Gen Z rejects perfection.” (They don’t. They just reject your brand.) The funny thing is, mostContinue reading “Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
THE 6 BEAUTY BRANDS RULING THE WORLD — AND YOUR MAKEUP BAG
WELCOME TO THE GLOW EMPIRE Let’s be honest. You don’t simply “use” beauty products. You form relationships with them. Your moisturiser is your emotional support animal. Your mascara knows more secrets than your therapist. And that liquid lipstick? It has personally witnessed every questionable life decision you’ve ever made past midnight. But behind every cream,Continue reading “THE 6 BEAUTY BRANDS RULING THE WORLD — AND YOUR MAKEUP BAG”
Pantone Color of the Year 2026: Cloud Dancer
Brace yourselves, colour connoisseurs: Pantone has flung open its celestial paint cupboard and bestowed upon the world… white. Not the “I’ve washed my favourite T-shirt with a rogue red sock” kind of white. Not even “hospital corridor at 3am” white. This is Cloud Dancer (PANTONE 11-4201) — a white so serene, so delicate, so self-assuredContinue reading “Pantone Color of the Year 2026: Cloud Dancer”
PRADA × VERSACE: Inside the Fashion Takeover That Will Rewrite Luxury Forever
The Love Story No One Saw Coming In the high-stakes drama of luxury fashion, where every stitch whispers “exclusive,” sometimes the biggest bombshell isn’t a daring runway look — it’s a takeover. On 2 December 2025, Prada officially completed its acquisition of Versace, after months (years, really) of behind-the-scenes courtship. Yes: the house of sleek,Continue reading “PRADA × VERSACE: Inside the Fashion Takeover That Will Rewrite Luxury Forever”
The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
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