In the bustling galaxy of commerce, where ideas collide faster than particles in a particle accelerator, one force reigns supreme: Branding. It’s not just a logo or a tagline; it’s the cosmic glue that holds businesses together, making them shine brighter than a supernova on a moonless night. Let’s take a joyride through the whimsicalContinue reading “Why every Business needs Branding”
Tag Archives: Branding
The Influence of Japanese Concepts in Advertising : Part 2
Over the years, various cultures and their unique concepts have played a significant role in shaping the advertising industry. Among these cultures, Japan stands out for its rich heritage, profound philosophies, and distinct concepts that have made a lasting impact on the world of advertising.
Japanese Concepts & Advertising : Part 1
Imagine a world where ancient Japanese wisdom meets the dynamic realm of advertising and marketing. In this captivating fusion, we unravel five intriguing Japanese concepts and their transformative power in the world of campaigns and branding.
10 Marketing Theories to know about
Marketing theories form the backbone of strategic decision-making in the ever-evolving world of business. These theories provide valuable insights into consumer behavior, market dynamics, and effective marketing strategies.
The Power of Thought Experiments in Advertising, Marketing & Branding
Thought experiments offer intriguing parallels to the world of advertising, marketing, and branding, providing fresh perspectives and insights. By exploring concepts like quantity versus quality, perception, collaboration, and subjective experiences, we can better understand the complexities and challenges faced by marketers and brands in today’s dynamic landscape.
Jack Daniel’s : How the Brand progressed without changing
It takes space in bars, both, top-of-the-line and rudimentary. It’s a favourite among civilians and celebrities alike. You can toss it on-the-rocks or in a cocktail. Jack Daniel’s is now a household name, but this hasn’t always been the case. How well do you really know Jack? And, how has a brand that has remainedContinue reading “Jack Daniel’s : How the Brand progressed without changing”
Reading between the Advertising Brief
In advertising, most briefs serve one purpose only : saving skin when you-know-what hits the ceiling. Most creatives will not begin work without access to a brief. And most account managers will create briefs with ambiguous words that cover everything, yet could mean anything. God forbid, if the campaign fails, nobody can lay blame onContinue reading “Reading between the Advertising Brief”
The Animal Farm and Advertising
This topic may seem a little strange. What does George Orwell’s Animal Farm have to do with Advertising? To truly comprehend this, first let’s revisit the Animal Farm with a short summary and a re-introduction to its characters. Summary of the Animal Farm The Animal Farm is an essay about farm animals who take controlContinue reading “The Animal Farm and Advertising”
Honest Reviews 