Once upon a time, brands turned up on social media like guests who arrived an hour early to a dinner party and immediately asked for the Wi-Fi password. They posted.They announced.They hashtagged #Engagement with the enthusiasm of someone clapping at their own jokes. And then something changed. Someone, somewhere, realised that culture moves faster thanContinue reading “Culture Hacking in Advertising”
Tag Archives: business
Hermès: Branding & Marketing Strategy
Let’s begin with a simple truth. Hermès does not chase you.Hermès does not woo you.Hermès does not say, “Limited period offer!” or “Swipe up!” or “Use code LUXURY10.” Hermès stands there, polishing its leather, whispering to itself,“If you know, you know.” And somehow… the world nods, queues up, and hands over its life savings. HowContinue reading “Hermès: Branding & Marketing Strategy”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
Are Advertising Agencies Dying?
Advertising agencies have long been the powerhouse behind brand promotions, creative campaigns, and marketing strategies. However, with the rapid evolution of technology, changing consumer behaviors, and the rise of digital platforms, there is a growing discourse on whether traditional advertising agencies are facing an existential threat. This critical analysis will explore the current state ofContinue reading “Are Advertising Agencies Dying?”
The Best Innovations in Marketing and Advertising in 2024
The landscape of marketing and advertising is perpetually evolving, driven by advancements in technology and changing consumer behaviors. In 2024, several groundbreaking innovations have reshaped the industry, enhancing how brands connect with their audiences. This article delves into the most significant innovations in marketing and advertising this year, exploring how they are revolutionizing the fieldContinue reading “The Best Innovations in Marketing and Advertising in 2024”
Why every Business needs Branding
In the bustling galaxy of commerce, where ideas collide faster than particles in a particle accelerator, one force reigns supreme: Branding. It’s not just a logo or a tagline; it’s the cosmic glue that holds businesses together, making them shine brighter than a supernova on a moonless night. Let’s take a joyride through the whimsicalContinue reading “Why every Business needs Branding”
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