INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
Tag Archives: content-marketing
The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Miu Miu: The Little Sister That Grew Up and Stole Everyone’s Wardrobe
If the fashion world were a family, Miu Miu would be the mischievous younger sibling who shows up late, steals your clothes, looks better in them, and somehow becomes the star of the family WhatsApp group. Born in 1993 as the playful offshoot of the legendary Prada, Miu Miu sits proudly under its holding company,Continue reading “Miu Miu: The Little Sister That Grew Up and Stole Everyone’s Wardrobe”
Vibe Marketing: When Brands Stop Selling and Start Feeling
You know that one friend who doesn’t talk much, but somehow, their energy just lights up the room? Yeah, that’s what Vibe Marketing is. It’s not about shouting “Buy this now!” from the rooftops anymore. It’s about vibes only. The goal? To make people feel something before they even decide to buy something. Welcome toContinue reading “Vibe Marketing: When Brands Stop Selling and Start Feeling”
The Golden Rules of Marketing: How to Win Customers and Influence Wallets
Welcome to the jungle of marketing! A world where the rules are as endless as TikTok trends and just as crucial to survival. But don’t worry—I’ve got your back! This post isn’t just a list of “meh” principles; it’s a juicy deep dive into 10 marketing rules you need to know. Whether you’re selling mangoesContinue reading “The Golden Rules of Marketing: How to Win Customers and Influence Wallets”
The Best Innovations in Marketing and Advertising in 2024
The landscape of marketing and advertising is perpetually evolving, driven by advancements in technology and changing consumer behaviors. In 2024, several groundbreaking innovations have reshaped the industry, enhancing how brands connect with their audiences. This article delves into the most significant innovations in marketing and advertising this year, exploring how they are revolutionizing the fieldContinue reading “The Best Innovations in Marketing and Advertising in 2024”
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