Design, much like comedy, works best when the audience feels smart for getting the joke. If you have to explain it, you’ve already lost the room. Enter the MAYA principle—a deceptively simple idea that has quietly shaped everything from your smartphone to your favourite chair, and possibly even that logo you secretly admire but can’tContinue reading “The MAYA Principle in Design”
Tag Archives: creativity
15 Questions You Should Ask Before Designing Anything
Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
The 7 Ps of Marketing: Your Ultimate Guide to Crafting a Winning Strategy
Hello, fellow marketers, business enthusiasts, and curious minds! Buckle up, because today we’re diving deep into the magical world of the 7 Ps of Marketing. Whether you’re a seasoned pro or just starting out, understanding these seven elements can transform your marketing game from “meh” to “marvelous.” What Are the 7 Ps of Marketing? BeforeContinue reading “The 7 Ps of Marketing: Your Ultimate Guide to Crafting a Winning Strategy”
Navigating Advertising Agency Politics
Welcome to the colorful world of advertising agencies, where creativity thrives, deadlines loom, and office politics are as intricate as a Shakespearean drama. In this arena, the battle for credit is fierce, and the game of thrones is played not with swords, but with PowerPoint presentations and witty slogans. Buckle up, dear reader, as weContinue reading “Navigating Advertising Agency Politics”
Why Advertising is not only about Advertising
Though I’ve found it hard to put into practice myself, I’ve always believed that a life of transformation is better than a life of comfort and constancy. For the same reason, I admire those who can multi-task, those who have led a life of variety, as opposed to those who have remained single-minded and focussedContinue reading “Why Advertising is not only about Advertising”
Honest Reviews 