There comes a point in every design era when everyone collectively looks at a pristine white wall, a polite sans-serif headline, a tasteful amount of breathing space—and thinks: Yes, but what if we added… everything? Welcome to 2026. Welcome to Horror Vacui. If minimalism was the calm yoga instructor whispering “less is more” while burningContinue reading “Design Style of 2026 : Horror Vacui”
Tag Archives: design
15 Questions You Should Ask Before Designing Anything
Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough
There are moments in culture when you realise civilisation has peaked. Not in a philosophical, Plato-would-be-proud way — but in the “oh wow, we’ve officially lost the plot” way. Enter: the Hermès Petit H Patch Yes. Hermès. The house that makes handbags you need to put your name on a waiting list for, and alsoContinue reading “Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing
If watches were characters in a movie, Rolex would be the billionaire action hero with a mysterious past, Omega would be the space-travelling scientist who knows too much, and Cartier would be the impossibly chic Parisian aristocrat who turns heads just by breathing in your direction. Welcome to the world where time doesn’t just tickContinue reading “Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing”
Miu Miu: The Little Sister That Grew Up and Stole Everyone’s Wardrobe
If the fashion world were a family, Miu Miu would be the mischievous younger sibling who shows up late, steals your clothes, looks better in them, and somehow becomes the star of the family WhatsApp group. Born in 1993 as the playful offshoot of the legendary Prada, Miu Miu sits proudly under its holding company,Continue reading “Miu Miu: The Little Sister That Grew Up and Stole Everyone’s Wardrobe”
Escapism in Marketing: Crafting Fantasies to Captivate Consumers
Ever felt the urge to dive into a world where deadlines don’t exist, and your boss is a talking dolphin named Gary? Welcome to the enchanting realm of escapism in marketing—a strategy that whisks consumers away from their daily grind into mesmerizing brand-crafted fantasies. What is Escapism in Marketing? Escapism in marketing is like handingContinue reading “Escapism in Marketing: Crafting Fantasies to Captivate Consumers”
The Wintour Way: How Anna Wintour, Prada, and the Met Gala Redefined Personal Branding
If high fashion were a blockbuster movie, Anna Wintour would be the enigmatic director whose every move sets the tone for an entire genre. In this glitter-dusted epic, we explore how one woman transformed herself into a brand, how the Met Gala became the runway of cultural renaissance, and how Prada played the supporting roleContinue reading “The Wintour Way: How Anna Wintour, Prada, and the Met Gala Redefined Personal Branding”
Zomato vs Swiggy: The Great Indian Food Fight
If there’s one battle that’s been fought longer and harder than the one between Coke and Pepsi, Messi and Ronaldo, or Delhi vs Mumbai street food—it’s Zomato vs Swiggy. These two food delivery giants have been at war for our appetites (and our wallets) for years, and while they both essentially do the same thing—bringContinue reading “Zomato vs Swiggy: The Great Indian Food Fight”
Honest Reviews 