Design, much like comedy, works best when the audience feels smart for getting the joke. If you have to explain it, you’ve already lost the room. Enter the MAYA principle—a deceptively simple idea that has quietly shaped everything from your smartphone to your favourite chair, and possibly even that logo you secretly admire but can’tContinue reading “The MAYA Principle in Design”
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Design Style of 2026 : Horror Vacui
There comes a point in every design era when everyone collectively looks at a pristine white wall, a polite sans-serif headline, a tasteful amount of breathing space—and thinks: Yes, but what if we added… everything? Welcome to 2026. Welcome to Horror Vacui. If minimalism was the calm yoga instructor whispering “less is more” while burningContinue reading “Design Style of 2026 : Horror Vacui”