Once upon a time, brands turned up on social media like guests who arrived an hour early to a dinner party and immediately asked for the Wi-Fi password. They posted.They announced.They hashtagged #Engagement with the enthusiasm of someone clapping at their own jokes. And then something changed. Someone, somewhere, realised that culture moves faster thanContinue reading “Culture Hacking in Advertising”
Tag Archives: digital-marketing
Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands
You can’t swing a tote bag at a marketing conference these days without hitting someone saying, “We need to be culturally relevant.” It’s the new “synergy,” except now it comes with mood boards and a five-figure strategist who insists “Gen Z rejects perfection.” (They don’t. They just reject your brand.) The funny thing is, mostContinue reading “Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands”
The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing
If watches were characters in a movie, Rolex would be the billionaire action hero with a mysterious past, Omega would be the space-travelling scientist who knows too much, and Cartier would be the impossibly chic Parisian aristocrat who turns heads just by breathing in your direction. Welcome to the world where time doesn’t just tickContinue reading “Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing”
Vibe Marketing: When Brands Stop Selling and Start Feeling
You know that one friend who doesn’t talk much, but somehow, their energy just lights up the room? Yeah, that’s what Vibe Marketing is. It’s not about shouting “Buy this now!” from the rooftops anymore. It’s about vibes only. The goal? To make people feel something before they even decide to buy something. Welcome toContinue reading “Vibe Marketing: When Brands Stop Selling and Start Feeling”
Move Over Instagram: Why Substack Is the Social Media Star You Didn’t Know You Needed
Let’s face it—your Instagram algorithm thinks you love reels of cats playing xylophones and exes getting married. Your Twitter feed is now a warzone of hot takes, doomscrolling, and oddly aggressive fan accounts. And LinkedIn? That’s just Facebook with a tie. Welcome to Substack—the anti-platform platform. The digital equivalent of that one friend who invitesContinue reading “Move Over Instagram: Why Substack Is the Social Media Star You Didn’t Know You Needed”
25 Social Media Post Types That Went Viral: The Secret Sauce Behind Their Success
Ever wondered why some social media posts spread like wildfire while others barely spark a flame? Buckle up, because we’re about to embark on a rollercoaster ride through 25 viral post types that have taken the internet by storm. We’ll dissect each one, sprinkle in some juicy case studies, and uncover the magic ingredients thatContinue reading “25 Social Media Post Types That Went Viral: The Secret Sauce Behind Their Success”
“The Customer Journey: From ‘Huh?’ to ‘Take My Money!’”
Let’s be real: marketing isn’t about selling products. It’s about hand-holding your customers through a magical, multi-step adventure called the Customer Journey. Think of it as a courtship—only instead of roses and chocolates, you’re wooing them with discounts, clever ads, and maybe the occasional cat meme. In this blog, we’ll explore the five stages ofContinue reading ““The Customer Journey: From ‘Huh?’ to ‘Take My Money!’””
Top 10 Influencer Trends in 2024: What’s Hot and What’s Not!
Hey there, trendsetters and social media mavens! Ready to dive into the wild and wonderful world of influencer trends for 2024? Buckle up, because this year is all about authenticity, niche vibes, and a sprinkle of virtual magic. Let’s get this influencer party started! 1. Micro and Nano Influencers: The Tiny Titans Move over, mega-stars!Continue reading “Top 10 Influencer Trends in 2024: What’s Hot and What’s Not!”
Are Advertising Agencies Dying?
Advertising agencies have long been the powerhouse behind brand promotions, creative campaigns, and marketing strategies. However, with the rapid evolution of technology, changing consumer behaviors, and the rise of digital platforms, there is a growing discourse on whether traditional advertising agencies are facing an existential threat. This critical analysis will explore the current state ofContinue reading “Are Advertising Agencies Dying?”
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