Some brands shout. Some brands whisper. Longchamp is that calm, well-dressed person at the dinner table who doesn’t interrupt, doesn’t show off, yet somehow everyone ends up asking for their recipe, their tailor’s number, and whether they can “just borrow that bag for the weekend.” Longchamp is not the loudest luxury brand in the room.Continue reading “Longchamp: The Rare Handbag”
Tag Archives: marketing
Culture Hacking in Advertising
Once upon a time, brands turned up on social media like guests who arrived an hour early to a dinner party and immediately asked for the Wi-Fi password. They posted.They announced.They hashtagged #Engagement with the enthusiasm of someone clapping at their own jokes. And then something changed. Someone, somewhere, realised that culture moves faster thanContinue reading “Culture Hacking in Advertising”
The MAYA Principle in Design
Design, much like comedy, works best when the audience feels smart for getting the joke. If you have to explain it, you’ve already lost the room. Enter the MAYA principle—a deceptively simple idea that has quietly shaped everything from your smartphone to your favourite chair, and possibly even that logo you secretly admire but can’tContinue reading “The MAYA Principle in Design”
Hermès: Branding & Marketing Strategy
Let’s begin with a simple truth. Hermès does not chase you.Hermès does not woo you.Hermès does not say, “Limited period offer!” or “Swipe up!” or “Use code LUXURY10.” Hermès stands there, polishing its leather, whispering to itself,“If you know, you know.” And somehow… the world nods, queues up, and hands over its life savings. HowContinue reading “Hermès: Branding & Marketing Strategy”
Design Style of 2026 : Horror Vacui
There comes a point in every design era when everyone collectively looks at a pristine white wall, a polite sans-serif headline, a tasteful amount of breathing space—and thinks: Yes, but what if we added… everything? Welcome to 2026. Welcome to Horror Vacui. If minimalism was the calm yoga instructor whispering “less is more” while burningContinue reading “Design Style of 2026 : Horror Vacui”
15 Questions You Should Ask Before Designing Anything
Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
Top 5 Fashion Trends of 2026 — A Survival Guide for the Stylishly Bewildered
So here we are: 2025 ending, 2026 peeking around the corner like an overly confident stylist at a flea market. If fashion had its own weather forecast, we’d be tracking high pressure systems of nostalgia, with a few cold fronts of future-tech glam and sudden showers of raw denim. Let’s navigate this sartorial climate withContinue reading “Top 5 Fashion Trends of 2026 — A Survival Guide for the Stylishly Bewildered”
Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough
There are moments in culture when you realise civilisation has peaked. Not in a philosophical, Plato-would-be-proud way — but in the “oh wow, we’ve officially lost the plot” way. Enter: the Hermès Petit H Patch Yes. Hermès. The house that makes handbags you need to put your name on a waiting list for, and alsoContinue reading “Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough”
Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands
You can’t swing a tote bag at a marketing conference these days without hitting someone saying, “We need to be culturally relevant.” It’s the new “synergy,” except now it comes with mood boards and a five-figure strategist who insists “Gen Z rejects perfection.” (They don’t. They just reject your brand.) The funny thing is, mostContinue reading “Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
Honest Reviews 