INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
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The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing
If watches were characters in a movie, Rolex would be the billionaire action hero with a mysterious past, Omega would be the space-travelling scientist who knows too much, and Cartier would be the impossibly chic Parisian aristocrat who turns heads just by breathing in your direction. Welcome to the world where time doesn’t just tickContinue reading “Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing”
10 things every Marketing Strategist should know
In the dynamic landscape of marketing, where trends evolve rapidly and consumer behaviors shift constantly, being a successful marketing strategist requires a combination of skills, knowledge, and adaptability. Whether you’re an experienced marketer or just starting out in the field, here are 10 essential things every good marketing strategist should know. One of the fundamentalContinue reading “10 things every Marketing Strategist should know”
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