Meme-ify Your Marketing: How Memes Became the Secret Sauce for Brand Virality

Ah, memes. Those delightful snippets of internet culture that make us chuckle during our lunch breaks and keep us scrolling into the wee hours. But did you know that memes have evolved beyond cat videos and “Doge” references? They’ve become a powerhouse in the marketing world, helping brands connect with audiences in ways traditional advertisingContinue reading “Meme-ify Your Marketing: How Memes Became the Secret Sauce for Brand Virality”

Moment Marketing – Does it help brands?

The other day I came across this news article that stated that Maurizio Cattelan’s much talked-about Banana artwork is now in the Guggenheim museum in New York, courtesy an anonymous donor. The piece of art which went viral, Maurizio Cattelan’s Comedian – a simple banana, duct-taped to a wall and priced at $ 120,000 wasContinue reading “Moment Marketing – Does it help brands?”