If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Tag Archives: rebranding
Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing
If watches were characters in a movie, Rolex would be the billionaire action hero with a mysterious past, Omega would be the space-travelling scientist who knows too much, and Cartier would be the impossibly chic Parisian aristocrat who turns heads just by breathing in your direction. Welcome to the world where time doesn’t just tickContinue reading “Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing”
Destination Rebranding: How to Give a Place a Glow-Up (Without a Filter!)
Imagine this: You’re a beautiful, historic, culturally rich destination. But no one visits you. People think you’re outdated, boring, or worse—unsafe. Meanwhile, your flashy neighbor (let’s call it Paris) is stealing all the attention. What do you do? You rebrand! Welcome to the fascinating world of destination rebranding, where cities, countries, and entire regions undergoContinue reading “Destination Rebranding: How to Give a Place a Glow-Up (Without a Filter!)”
The Great Rebranding Rodeo of 2024: Who Wore It Best?
Gather ‘round, brand enthusiasts and casual observers alike! The year 2024 has been a whirlwind of rebranding escapades, with companies donning new identities like they’re trying on hats at a vintage store. Some fits are snug and stylish, while others… well, let’s just say they’re more “abstract art.” Let’s embark on this journey through theContinue reading “The Great Rebranding Rodeo of 2024: Who Wore It Best?”
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