If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Tag Archives: socialmedia
Move Over Instagram: Why Substack Is the Social Media Star You Didn’t Know You Needed
Let’s face it—your Instagram algorithm thinks you love reels of cats playing xylophones and exes getting married. Your Twitter feed is now a warzone of hot takes, doomscrolling, and oddly aggressive fan accounts. And LinkedIn? That’s just Facebook with a tie. Welcome to Substack—the anti-platform platform. The digital equivalent of that one friend who invitesContinue reading “Move Over Instagram: Why Substack Is the Social Media Star You Didn’t Know You Needed”
Zomato vs Swiggy: The Great Indian Food Fight
If there’s one battle that’s been fought longer and harder than the one between Coke and Pepsi, Messi and Ronaldo, or Delhi vs Mumbai street food—it’s Zomato vs Swiggy. These two food delivery giants have been at war for our appetites (and our wallets) for years, and while they both essentially do the same thing—bringContinue reading “Zomato vs Swiggy: The Great Indian Food Fight”
Meme-ify Your Marketing: How Memes Became the Secret Sauce for Brand Virality
Ah, memes. Those delightful snippets of internet culture that make us chuckle during our lunch breaks and keep us scrolling into the wee hours. But did you know that memes have evolved beyond cat videos and “Doge” references? They’ve become a powerhouse in the marketing world, helping brands connect with audiences in ways traditional advertisingContinue reading “Meme-ify Your Marketing: How Memes Became the Secret Sauce for Brand Virality”
The Golden Rules of Marketing: How to Win Customers and Influence Wallets
Welcome to the jungle of marketing! A world where the rules are as endless as TikTok trends and just as crucial to survival. But don’t worry—I’ve got your back! This post isn’t just a list of “meh” principles; it’s a juicy deep dive into 10 marketing rules you need to know. Whether you’re selling mangoesContinue reading “The Golden Rules of Marketing: How to Win Customers and Influence Wallets”
10 Best Advertising Strategies for 2023
Explore the ten best advertising strategies for 2023 that can help you connect with your target audience, increase brand visibility, and drive business growth.
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