Once upon a time, brands turned up on social media like guests who arrived an hour early to a dinner party and immediately asked for the Wi-Fi password. They posted.They announced.They hashtagged #Engagement with the enthusiasm of someone clapping at their own jokes. And then something changed. Someone, somewhere, realised that culture moves faster thanContinue reading “Culture Hacking in Advertising”
Tag Archives: Strategy
The MAYA Principle in Design
Design, much like comedy, works best when the audience feels smart for getting the joke. If you have to explain it, you’ve already lost the room. Enter the MAYA principle—a deceptively simple idea that has quietly shaped everything from your smartphone to your favourite chair, and possibly even that logo you secretly admire but can’tContinue reading “The MAYA Principle in Design”
Design Style of 2026 : Horror Vacui
There comes a point in every design era when everyone collectively looks at a pristine white wall, a polite sans-serif headline, a tasteful amount of breathing space—and thinks: Yes, but what if we added… everything? Welcome to 2026. Welcome to Horror Vacui. If minimalism was the calm yoga instructor whispering “less is more” while burningContinue reading “Design Style of 2026 : Horror Vacui”
15 Questions You Should Ask Before Designing Anything
Design, we’re often told, is about creativity.This is nonsense. Design is about judgement. Ruthless judgement. Preferably exercised early, while fewer people are watching and before someone says, “Can we make the logo bigger?” The former Chief Design Officer of Apple, Jony Ive, didn’t design by mood board or by committee. He designed by asking veryContinue reading “15 Questions You Should Ask Before Designing Anything”
Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough
There are moments in culture when you realise civilisation has peaked. Not in a philosophical, Plato-would-be-proud way — but in the “oh wow, we’ve officially lost the plot” way. Enter: the Hermès Petit H Patch Yes. Hermès. The house that makes handbags you need to put your name on a waiting list for, and alsoContinue reading “Hermès Launched a $200 Band-Aid (Petit H)… Because Apparently Luxury Wasn’t Bleeding Us Enough”
Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands
You can’t swing a tote bag at a marketing conference these days without hitting someone saying, “We need to be culturally relevant.” It’s the new “synergy,” except now it comes with mood boards and a five-figure strategist who insists “Gen Z rejects perfection.” (They don’t. They just reject your brand.) The funny thing is, mostContinue reading “Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
The Seven Stages of Brand Building
If you’ve ever attempted to build a brand, you already know it’s rather like trying to teach a goldfish to play the violin. A noble pursuit, yes, but one that involves a great deal of flapping, splashing, and “good heavens, what now?” moments. Nevertheless, for the brave of heart and stout of spreadsheet, the journeyContinue reading “The Seven Stages of Brand Building”
Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing
If watches were characters in a movie, Rolex would be the billionaire action hero with a mysterious past, Omega would be the space-travelling scientist who knows too much, and Cartier would be the impossibly chic Parisian aristocrat who turns heads just by breathing in your direction. Welcome to the world where time doesn’t just tickContinue reading “Rolex vs. Omega vs. Cartier: A Battle of Time, Taste & Timeless Flexing”
Miu Miu: The Little Sister That Grew Up and Stole Everyone’s Wardrobe
If the fashion world were a family, Miu Miu would be the mischievous younger sibling who shows up late, steals your clothes, looks better in them, and somehow becomes the star of the family WhatsApp group. Born in 1993 as the playful offshoot of the legendary Prada, Miu Miu sits proudly under its holding company,Continue reading “Miu Miu: The Little Sister That Grew Up and Stole Everyone’s Wardrobe”
Honest Reviews 