Design, much like comedy, works best when the audience feels smart for getting the joke. If you have to explain it, you’ve already lost the room. Enter the MAYA principle—a deceptively simple idea that has quietly shaped everything from your smartphone to your favourite chair, and possibly even that logo you secretly admire but can’tContinue reading “The MAYA Principle in Design”
Tag Archives: Tesla
Founder-Led Branding: When CEOs Become the Brand
The Rise of the Rockstar Founder Some people build brands. Others become the brand. We live in an era where CEOs aren’t just boardroom strategists anymore—they’re on your Instagram feed, cracking jokes on Twitter, hosting YouTube shows, and dropping truth bombs on LinkedIn. They aren’t hiding behind corporate jargon; they’re out there, talking like humans,Continue reading “Founder-Led Branding: When CEOs Become the Brand”
Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters
Ahoy, my entrepreneurial friends! Let’s set sail into the vast, shimmering waters of strategy, where the most daring captains (or CEOs) navigate their businesses into uncharted territories, leaving their competitors drowning in their wake. Today, we’re talking about the Blue Ocean Strategy—a concept so refreshing, it might just be the strategic Piña Colada your businessContinue reading “Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters”