Some brands shout. Some brands whisper. Longchamp is that calm, well-dressed person at the dinner table who doesn’t interrupt, doesn’t show off, yet somehow everyone ends up asking for their recipe, their tailor’s number, and whether they can “just borrow that bag for the weekend.” Longchamp is not the loudest luxury brand in the room.Continue reading “Longchamp: The Rare Handbag”
Tag Archives: writing
Culture Hacking in Advertising
Once upon a time, brands turned up on social media like guests who arrived an hour early to a dinner party and immediately asked for the Wi-Fi password. They posted.They announced.They hashtagged #Engagement with the enthusiasm of someone clapping at their own jokes. And then something changed. Someone, somewhere, realised that culture moves faster thanContinue reading “Culture Hacking in Advertising”
Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands
You can’t swing a tote bag at a marketing conference these days without hitting someone saying, “We need to be culturally relevant.” It’s the new “synergy,” except now it comes with mood boards and a five-figure strategist who insists “Gen Z rejects perfection.” (They don’t. They just reject your brand.) The funny thing is, mostContinue reading “Culture in Advertising: The Thing Everyone Mentions but Hardly Anyone Understands”
AUDIENCE SEGMENTATION: In Marketing
INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
“The Customer Journey: From ‘Huh?’ to ‘Take My Money!’”
Let’s be real: marketing isn’t about selling products. It’s about hand-holding your customers through a magical, multi-step adventure called the Customer Journey. Think of it as a courtship—only instead of roses and chocolates, you’re wooing them with discounts, clever ads, and maybe the occasional cat meme. In this blog, we’ll explore the five stages ofContinue reading ““The Customer Journey: From ‘Huh?’ to ‘Take My Money!’””
Perfect Match(Netflix): The Most Ridiculous Show I’ve Ever Seen
Sometimes, the television landscape offers us a spectacle so absurd, so mind-bogglingly ridiculous, that it demands to be dissected in all its ludicrous glory. Enter “Perfect Match,” a dating show that redefines the limits of reality TV nonsense. Here’s why it takes the cake as the most ridiculous show I’ve ever seen. 1. The ConceptContinue reading “Perfect Match(Netflix): The Most Ridiculous Show I’ve Ever Seen”
The art of Story-telling in Presentations
Power up your Powerpoint! In today’s fast-paced world, the art of storytelling is more important than ever, especially in the realm of PowerPoint presentations. Think of your presentation as a journey where each slide is a stepping stone leading your audience toward a meaningful destination. By weaving stories into your slides, you can transform aContinue reading “The art of Story-telling in Presentations”
Bid Goodbye to Writers Block : Top 10 AI Tools for Copywriters
In the ever-evolving landscape of content creation, harnessing the power of artificial intelligence has become a game-changer for copywriters worldwide. From crafting compelling marketing copy to generating engaging blog posts, AI tools have revolutionized the way we approach copywriting. In this post, we delve into the top 10 AI tools that are empowering writers toContinue reading “Bid Goodbye to Writers Block : Top 10 AI Tools for Copywriters”
Sell me this Pen : The most Overused Marketing Lesson?
The infamous “sell me this pen” scenario is a classic test of sales skills and a staple in the world of marketing lessons. But let’s be real, has this exercise become a bit overused and cliché? Has “Sell me this pen” become the most commonly used (and perhaps, slightly worn-out) marketing lesson of all time?Continue reading “Sell me this Pen : The most Overused Marketing Lesson?”
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