The infamous “sell me this pen” scenario is a classic test of sales skills and a staple in the world of marketing lessons. But let’s be real, has this exercise become a bit overused and cliché? Has “Sell me this pen” become the most commonly used (and perhaps, slightly worn-out) marketing lesson of all time?Continue reading “Sell me this Pen : The most Overused Marketing Lesson?”
Tag Archives: advertising
10 things every Marketing Strategist should know
In the dynamic landscape of marketing, where trends evolve rapidly and consumer behaviors shift constantly, being a successful marketing strategist requires a combination of skills, knowledge, and adaptability. Whether you’re an experienced marketer or just starting out in the field, here are 10 essential things every good marketing strategist should know. One of the fundamentalContinue reading “10 things every Marketing Strategist should know”
10 Influential Personal Development Thought Leaders of all Time
Let’s explore the ten most influential personal development thought leaders of all time, whose teachings have transcended generations and continue to empower people worldwide.
The Influence of Japanese Concepts in Advertising : Part 2
Over the years, various cultures and their unique concepts have played a significant role in shaping the advertising industry. Among these cultures, Japan stands out for its rich heritage, profound philosophies, and distinct concepts that have made a lasting impact on the world of advertising.
Japanese Concepts & Advertising : Part 1
Imagine a world where ancient Japanese wisdom meets the dynamic realm of advertising and marketing. In this captivating fusion, we unravel five intriguing Japanese concepts and their transformative power in the world of campaigns and branding.
10 Best Advertising Strategies for 2023
Explore the ten best advertising strategies for 2023 that can help you connect with your target audience, increase brand visibility, and drive business growth.
10 Advertising Theories to know about
Advertising is a powerful tool that enables brands to connect with their target audience, influence consumer behavior, and drive business growth. In the ever-evolving world of marketing, it is crucial for brands to stay up-to-date with the fundamental advertising theories and concepts that shape successful campaigns. These theories provide valuable insights into consumer psychology, decision-makingContinue reading “10 Advertising Theories to know about”
10 Marketing Theories to know about
Marketing theories form the backbone of strategic decision-making in the ever-evolving world of business. These theories provide valuable insights into consumer behavior, market dynamics, and effective marketing strategies.
The Power of Thought Experiments in Advertising, Marketing & Branding
Thought experiments offer intriguing parallels to the world of advertising, marketing, and branding, providing fresh perspectives and insights. By exploring concepts like quantity versus quality, perception, collaboration, and subjective experiences, we can better understand the complexities and challenges faced by marketers and brands in today’s dynamic landscape.
The Power of Thought Experiments in Advertising- Part 1
Thought experiments have long captivated the human imagination, challenging our perceptions and provoking contemplation. In the world of philosophical inquiry, these thought experiments have emerged as particularly famous and thought-provoking
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