Imagine a world where ancient Japanese wisdom meets the dynamic realm of advertising and marketing. In this captivating fusion, we unravel five intriguing Japanese concepts and their transformative power in the world of campaigns and branding.
Tag Archives: advertising
10 Best Advertising Strategies for 2023
Explore the ten best advertising strategies for 2023 that can help you connect with your target audience, increase brand visibility, and drive business growth.
10 Advertising Theories to know about
Advertising is a powerful tool that enables brands to connect with their target audience, influence consumer behavior, and drive business growth. In the ever-evolving world of marketing, it is crucial for brands to stay up-to-date with the fundamental advertising theories and concepts that shape successful campaigns. These theories provide valuable insights into consumer psychology, decision-makingContinue reading “10 Advertising Theories to know about”
10 Marketing Theories to know about
Marketing theories form the backbone of strategic decision-making in the ever-evolving world of business. These theories provide valuable insights into consumer behavior, market dynamics, and effective marketing strategies.
The Power of Thought Experiments in Advertising, Marketing & Branding
Thought experiments offer intriguing parallels to the world of advertising, marketing, and branding, providing fresh perspectives and insights. By exploring concepts like quantity versus quality, perception, collaboration, and subjective experiences, we can better understand the complexities and challenges faced by marketers and brands in today’s dynamic landscape.
The Power of Thought Experiments in Advertising- Part 1
Thought experiments have long captivated the human imagination, challenging our perceptions and provoking contemplation. In the world of philosophical inquiry, these thought experiments have emerged as particularly famous and thought-provoking
Will Don Draper fit in a modern ad agency?
Don Draper, the classy and dapper ad man from the popular TV series Mad Men, may have been a legend in his day, but he would have a hard time fitting into the structure of a contemporary advertising firm.
Moment Marketing – Does it help brands?
The other day I came across this news article that stated that Maurizio Cattelan’s much talked-about Banana artwork is now in the Guggenheim museum in New York, courtesy an anonymous donor. The piece of art which went viral, Maurizio Cattelan’s Comedian – a simple banana, duct-taped to a wall and priced at $ 120,000 wasContinue reading “Moment Marketing – Does it help brands?”
Cocktails made famous by Stars- The Power of Influence
Would you like to sip with the stars? If the martini was made famous by the Bond movies, the old fashioned made a comeback with Don Draper from the Mad Men, while the cosmopolitan acquired cult status after Sex and The City. There’s something to be said about the power of influence that these moviesContinue reading “Cocktails made famous by Stars- The Power of Influence”
Jack Daniel’s : How the Brand progressed without changing
It takes space in bars, both, top-of-the-line and rudimentary. It’s a favourite among civilians and celebrities alike. You can toss it on-the-rocks or in a cocktail. Jack Daniel’s is now a household name, but this hasn’t always been the case. How well do you really know Jack? And, how has a brand that has remainedContinue reading “Jack Daniel’s : How the Brand progressed without changing”
Honest Reviews 