INTRODUCTION: MARKETING IS EASY… SAID NO ONE WHO WORKS IN MARKETING Somewhere in a parallel universe, marketers are calm, consumers eagerly pay attention, CTRs exceed 2%, and strategists don’t have to explain (yet again) why “Everyone is not your audience.” But here? In this chaotic, overly connected, occasionally delusional reality? Marketing is a glorious mess.Continue reading “AUDIENCE SEGMENTATION: In Marketing”
Tag Archives: copywriting
Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters
Ahoy, my entrepreneurial friends! Let’s set sail into the vast, shimmering waters of strategy, where the most daring captains (or CEOs) navigate their businesses into uncharted territories, leaving their competitors drowning in their wake. Today, we’re talking about the Blue Ocean Strategy—a concept so refreshing, it might just be the strategic Piña Colada your businessContinue reading “Blue Ocean Strategy: Sailing Beyond the Competition into Uncharted Waters”
Bid Goodbye to Writers Block : Top 10 AI Tools for Copywriters
In the ever-evolving landscape of content creation, harnessing the power of artificial intelligence has become a game-changer for copywriters worldwide. From crafting compelling marketing copy to generating engaging blog posts, AI tools have revolutionized the way we approach copywriting. In this post, we delve into the top 10 AI tools that are empowering writers toContinue reading “Bid Goodbye to Writers Block : Top 10 AI Tools for Copywriters”
Will Don Draper fit in a modern ad agency?
Don Draper, the classy and dapper ad man from the popular TV series Mad Men, may have been a legend in his day, but he would have a hard time fitting into the structure of a contemporary advertising firm.
Say it with Words: Why the Right words count in Advertising
Nobody reads words anymore. How many times have you heard that? From clients to art directors who look at text like the wicked witch from the West. But, you need to factor in three basic truths. We somehow have a lot less time these days. Our attention span is even shorter. And copywriters sometimes simplyContinue reading “Say it with Words: Why the Right words count in Advertising”
The Long and Short of Copy
How often have we heard that when it comes to copy in advertising , LESS is MORE? Well, more or less. Don’t you hear it all the time? There is a copywriting anthem, “The more you tell, the more you sell.” Does anyone read those long ads that seem to go on for days? BobContinue reading “The Long and Short of Copy”
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