Remember when brands used to throw generic ads at everyone, hoping something would stick? Well, those days are long gone. Now, it’s all about making you feel like the main character. Welcome to the era of personalized branding, where companies don’t just sell to you—they woo you.
Imagine walking into your favorite coffee shop, and the barista says, “The usual, with an extra shot because you’re clearly having one of those mornings?” That’s the vibe brands are aiming for in 2025—understanding you so well it’s almost creepy (but in a cute way).
What Exactly is Personalized Branding?
Think of personalized branding as the modern-day love language of marketing. It’s not just about slapping your name on an email anymore. It’s about creating experiences so tailored to your preferences that you feel like the brand made it just for you.
Spotify curates playlists that scream, “We know your breakup playlist is overplayed, here’s something fresh.” Amazon suggests products you didn’t even know you needed. And Netflix? It’s basically your binge-watching BFF. Personalized branding is about making every interaction feel special—like that one server who remembers your order and your dog’s name.
Why is Everyone Jumping on the Personalization Train?
If branding were high school, personalization would be the popular kid everyone wants to hang out with. Why? Because:
1. We Expect It:
Let’s face it. We’ve been spoiled by customization. If a brand doesn’t know us by now, we’re already ghosting.
2. Data is Everywhere:
Thanks to cookies (the internet kind, not chocolate chip), brands have more info about us than our nosy neighbor ever could.
3. AI is Killing It:
AI makes personalization a breeze. It’s like having a robot assistant whisper, “Hey, this customer loves cat memes. Send them the cat socks promo.”
4. Digital is Dominating:
With everything shifting online, brands have no choice but to step up their personalization game or risk becoming background noise.
Examples of Personalized Branding That Slay
Here are some MVPs of the personalization world:
1. Spotify Wrapped:
Each December, Spotify gives you a very personal rundown of your music habits. It’s like a diary you didn’t know you were keeping—and yes, everyone shares it on Instagram like it’s an award.
2. Nike By You:
Nike lets you design your own sneakers. Want your initials on them? Done. Feel like making them neon orange? Go for it. It’s empowerment with a swoosh.
3. Amazon’s Psychic Powers:
Amazon’s “Customers who bought this also bought…” section? That’s AI working overtime to upsell you. Annoying? Maybe. Effective? Absolutely.
4. Coca-Cola’s “Share a Coke” Campaign:
You found a Coke with your name on it, didn’t you? Admit it. This campaign was like a scavenger hunt, and we all played along.
Why It Works (And Why We Love It)
The magic of personalized branding is simple—it makes us feel seen, heard, and, let’s be honest, a little bit famous.
1. It’s a Confidence Boost:
“This email is just for me? Stop it, I’m blushing!”
2. We Crave Connection:
When a brand knows us, it feels like friendship. (A transactional friendship, but still.)
3. It’s Easier to Trust:
A brand that gets us feels reliable—like the friend who always knows the best pizza spot.
4. It’s Just Smart Business:
Personalization drives sales. 80% of consumers are more likely to click “Add to Cart” if the experience feels tailored.
How to Nail Personalized Branding
If you’re a brand looking to hop on this trend, here’s how to do it right:
1. Get Cozy with Data
Data is your new best friend. But don’t be creepy about it. Let customers know how you’re using their info, and for the love of all things ethical, keep it secure.
2. Segment Like a Pro
Not all customers are the same. Split them into groups based on their likes, habits, and quirks. Think of it as matchmaking, but for marketing.
3. Embrace AI (Your New Overlord)
AI can help you predict what your customers want before they even know they want it. Just don’t let it turn into a “Black Mirror” episode.
4. Make It Dynamic
Dynamic content shifts based on who’s looking at it. If a dog lover visits your site, show them dog stuff. Cat person? Cue the whiskers.
5. Be Quick on Your Feet
Real-time personalization is the goal. Spot someone browsing summer dresses? Offer a discount before they bounce.
But Wait, What’s the Catch?
Like anything amazing, personalized branding has its challenges:
1. Privacy Drama:
Customers love personalization but hate oversharing. It’s a fine line—don’t cross it.
2. Budget Woes:
Personalization isn’t cheap. But hey, good things never are.
3. Creep Factor:
There’s “Wow, they know me!” and then there’s “How do they know I googled that at 2 a.m.?” Stay on the right side of that line.
The Future of Personalized Branding
If you think personalization is big now, wait till you see what’s coming:
1. Hyper-Personalization:
AI will soon know what you want before you do. It’s exciting…and a little terrifying.
2. Voice Assistants Go Big:
Alexa, Siri, and friends are about to get very personal.
3. Augmented Reality (AR):
Imagine trying on clothes or makeup virtually, tailored to your exact preferences.
4. Ethics Take Center Stage:
With data privacy laws tightening, brands will have to tread carefully—or risk becoming a cautionary tale.
Conclusion: Make It Personal (But Not Too Personal)
In 2025, if your brand isn’t making customers feel special, you might as well pack it up. Personalization is the name of the game, and the players who get it right are the ones who win hearts—and wallets.
So, go ahead. Invest in AI. Dive into your data. Just remember: It’s not about being the loudest voice in the room; it’s about being the one that whispers, “Hey, we made this just for you.”
What’s your take on personalized branding? Is it love at first sight, or are you still on the fence? Let’s chat in the comments!
Picture this: your brand walks into a party. Is it the life of the dance floor, cracking jokes and making everyone laugh? Or is it the sage in the corner, doling out life advice between sips of wine? Maybe it’s the rebel who snuck in wearing leather, ready to start a revolution.
Welcome to the world of Brand Archetypes, where your brand isn’t just a logo; it’s a living, breathing personality. Think of archetypes as your brand’s Hogwarts House or its Netflix character arc. They define how your brand acts, sounds, and connects. If you’re ready to make your brand unforgettable (and maybe the talk of the party), let’s dive into the magic of these 12 archetypes, complete with examples you’ll love.
Choosing an archetype isn’t just about slapping a personality onto your business; it’s about creating a connection so strong your audience doesn’t just remember you—they root for you. Whether you’re the daring Explorer or the nurturing Caregiver, your archetype gives your brand depth, consistency, and that oh-so-elusive wow factor.
So, what are you waiting for? Pick your archetype, own it, and let your brand’s personality shine. And if you’re still on the fence, remember: even Batman started with a mask before he became a legend. Your brand is just one great story away from the spotlight!
In this blog post, we’ll dive deep into the 12 brand archetypes, explore their defining traits, and provide real-world examples of brands that have mastered each. By the end, you’ll understand how aligning your brand with an archetype can make it unforgettable.
What Are Brand Archetypes?
Archetypes are universal characters or themes found in myths, stories, and cultures. Jung believed that these archetypes resonate with humans on a subconscious level. When applied to branding, archetypes create emotional connections by reflecting the values, desires, and aspirations of your target audience.
There are 12 core archetypes, each with a unique personality, voice, and appeal. Let’s explore them!
1. The Innocent: The Eternal Optimist
Motto: “Free to be you and me.”
Goal: To bring happiness, simplicity, and purity.
Traits: Wholesome, honest, joyful.
Example Brand: Coca-Cola
Coca-Cola’s branding focuses on joy, happiness, and togetherness, evident in campaigns like “Open Happiness.” The brand promotes a simple, carefree life full of positivity.
2. The Sage: The Wise Mentor
Motto: “The truth will set you free.”
Goal: To understand and share wisdom.
Traits: Knowledgeable, thoughtful, analytical.
Example Brand: Google
Google embodies the Sage archetype by serving as the ultimate resource for knowledge. Its mission, “to organize the world’s information and make it universally accessible,” reflects this archetype perfectly.
3. The Explorer: The Seeker of Freedom
Motto: “Don’t fence me in.”
Goal: To explore the world and discover new experiences.
Traits: Adventurous, independent, daring.
Example Brand: Jeep
Jeep’s tagline, “Go Anywhere. Do Anything,” resonates with the Explorer archetype, encouraging consumers to embrace adventure and freedom.
4. The Outlaw: The Rule Breaker
Motto: “Rules are meant to be broken.”
Goal: To challenge authority and disrupt norms.
Traits: Rebellious, provocative, bold.
Example Brand: Harley-Davidson
Harley-Davidson appeals to the outlaw spirit with its association with freedom, rebellion, and breaking away from societal norms.
5. The Magician: The Visionary Creator
Motto: “It can happen.”
Goal: To make dreams a reality.
Traits: Imaginative, transformative, inspiring.
Example Brand: Disney
Disney embodies the Magician by creating worlds of wonder where dreams come true, whether through theme parks, movies, or storytelling.
6. The Hero: The Courageous Warrior
Motto: “Where there’s a will, there’s a way.”
Goal: To prove their worth through courageous acts.
Traits: Brave, determined, strong.
Example Brand: Nike
Nike’s “Just Do It” campaign inspires people to push their limits, reflecting the Hero archetype’s focus on overcoming challenges and achieving greatness.
7. The Lover: The Passionate Romantic
Motto: “I only have eyes for you.”
Goal: To inspire intimacy, connection, and passion.
Traits: Sensual, empathetic, committed.
Example Brand: Chanel
Chanel appeals to the Lover archetype by exuding elegance, sophistication, and allure, particularly in its fragrance and fashion campaigns.
8. The Jester: The Joyful Entertainer
Motto: “You only live once.”
Goal: To bring joy and laughter to the world.
Traits: Fun-loving, playful, lighthearted.
Example Brand: Old Spice
Old Spice uses humor and absurdity in its campaigns, making the Jester archetype a core part of its identity, as seen in its famous “The Man Your Man Could Smell Like” ads.
9. The Caregiver: The Nurturing Protector
Motto: “Love your neighbor as yourself.”
Goal: To care for and protect others.
Traits: Compassionate, selfless, empathetic.
Example Brand: Johnson & Johnson
Johnson & Johnson’s focus on family health and wellness aligns with the Caregiver archetype, evident in their “For All You Love” campaign.
10. The Ruler: The Authoritative Leader
Motto: “Power isn’t everything. It’s the only thing.”
Goal: To create order and stability.
Traits: Authoritative, responsible, commanding.
Example Brand: Rolex
Rolex’s image of prestige, success, and leadership aligns with the Ruler archetype, appealing to those who aspire to lead and excel.
11. The Creator: The Innovative Artist
Motto: “If you can imagine it, it can be done.”
Goal: To create something of enduring value.
Traits: Imaginative, artistic, inventive.
Example Brand: LEGO
LEGO’s mission to inspire creativity and build anything aligns with the Creator archetype, making it beloved by children and adults alike.
12. The Everyman: The Relatable Friend
Motto: “We’re all in this together.”
Goal: To connect with others and belong.
Traits: Down-to-earth, approachable, humble.
Example Brand: IKEA
IKEA’s affordable, functional furniture and relatable advertising make it the epitome of the Everyman archetype.
So, there you have it: 12 archetypes, each with its own quirks, charm, and fan base. Think of them as the Avengers of branding—every one of them powerful in their own right, but unstoppable when you find the one that perfectly aligns with your brand.
Why Brand Archetypes Matter
1. Emotional Connection: Archetypes resonate deeply with universal human emotions, making your brand memorable.
2. Consistency: They guide your messaging, ensuring your brand’s voice stays consistent.
3. Differentiation: They help your brand stand out in a crowded market by giving it a distinct personality.
How to Choose the Right Archetype
To find the right archetype for your brand, ask:
• What emotions do we want to evoke?
• What values define our company?
• Who is our target audience, and what do they aspire to?
Final Thoughts
Brand archetypes are the foundation of powerful storytelling and meaningful connections. By aligning your brand with an archetype, you’re not just selling a product—you’re creating an experience, an identity, and a bond that customers won’t forget.
So, what’s your brand’s archetype? Share your thoughts in the comments!
It’s a rare pleasure, dining in a place that manages to be unapologetically chic yet utterly unpretentious. Ye Catarina in Fontainhas, Panjim, is precisely that—a little European enclave that feels like it was plucked from a cobblestone street in Lisbon and gently deposited in the heart of Goa. Here, amidst the kaleidoscope of Fontainhas’ heritage homes, the restaurant whispers seductively: Stay awhile. Have another glass of wine. Maybe a dessert. Or two.
Inside, there’s a sort of rustic European romance at play. Wooden furniture that is charmingly mismatched, artful bric-a-brac on shelves, and a projector flashing Postmodern Jukebox jazz that feels like a private serenade. Admittedly, John, the ever-dapper manager, assures us that the inspiration for the interiors came from Lorna—Goa’s own evergreen nightingale. It’s all a bit meta but utterly effective.
And the food? Well, the food here doesn’t shout. It doesn’t strut. It doesn’t throw edible flowers at you for Instagram likes. Instead, it charms. We started with the Beetroot Carpaccio, which was a revelation—a delicate plate of beet so thin you could read poetry through it, lightly dressed in something citrusy and clever along with a pinch of goat cheese. It’s the kind of dish that makes you consider ordering two but also makes you feel smugly healthy, so you can justify the bottle of wine that follows.
Beetroot Carpaccio
The Calamari, Prawn, and Silver Bait Fried bowl was a golden, crispy triumph. This is the kind of dish where you just keep reaching for “one more,” until you’ve wolfed down a pile of seafood as though you’ve been lost at sea for weeks. It pairs beautifully with the wine—our choice of bottle was light, fruity, and dangerously drinkable.
Calamari, Prawn and Silver Bait Bowl
The Chicken Tacos arrived like a small edible fiesta, stuffed to the gills and practically begging to be devoured in three greedy bites. Admittedly, they aren’t the daintiest of tacos, and you might need a second napkin or a bib if you’re feeling dainty. But let’s face it, we’re here to eat, not pose for Vogue.
Chicken Taco
Desserts here are not just an afterthought—they’re a love letter. The Chocolate cake with Baileys Ice Cream was smooth, creamy, and packed the kind of boozy punch that would have you texting your ex if you weren’t too busy licking the spoon.
Chocolate Cake with Baileys Ice Cream
But the real star was the Citrus Cake with Pistachio, which was a gentle slice of sunshine on a plate. The citrus tang and nutty pistachios played off each other like the perfect jazz duet, sweet and zesty, leaving you wondering why anyone bothers with chocolate anymore.
Citrus Cake with Pistachio Ice Cream
Ye Catarina isn’t just a restaurant—it’s a hug, a wink, a nightcap you didn’t know you needed. The music is spot-on, the food comforting yet clever, and the ambience cozy enough to make you cancel all plans just to linger a little longer. It’s one of the most charming places I’ve stumbled across in recent times.
Would I return? Absolutely. And this time, I’m ordering two desserts. And another bottle of wine.
Ah, South Goa on a Saturday night. These days, it’s not exactly the first place you’d be itching to hit up, is it? Not because of a shortage of good eateries, mind you—there are plenty of places dishing out delicious food—but because the energy just hasn’t been…let’s say, sizzling. However, exceptions can be made, and in this case, one had to be. Kalliste was calling, and frankly, I’d had it on my list for longer than I care to admit.
Kalliste, meaning “the prettiest and most fair of all”—a bold claim, but I’m happy to say it more than lived up to its name. Laid over two floors, the owners clearly had a vision and the decor was thoughtful, cosy, and elegant.
As we walked in, a private party was raging upstairs while the ground floor was open to the rest of us. I’ll admit, I’m a sucker for live music, so seeing a duo strumming away on a Saturday night? First goal post: smashed.
The real test, though, is always the drinks, isn’t it? Enter Shantanu, the hero of the evening. Warm, helpful, and the kind of waiter who actually knows his stuff—what a rare treat. We quizzed him on the cocktail menu, and after some playful nudging, we settled on the Zaphroni (think Martini Rosso, Campari, gin infused with saffron and star anise) and a Chiquita (Blue Pea Tea Infused Gin, Elderflower, Egg White, Lime Juice, and Guava).
Zaphroni
Let me tell you, these weren’t just your run-of-the-mill concoctions. These were top-shelf alchemy. The kind of cocktails that make you remember why you love cocktails. Both packed the right amount of kick for a Saturday night.
Chiquita
Food-wise, we dove in with the Popcorn Chicken and the Kalliste Platter, served with an assortment of homemade dips. Warning: this is not subtle. This is an all-out assault on your senses—in the best way possible.
Chicken PopcornKalliste Platter with Assorted Dips
Then, feeling daring (or maybe just influenced by the drinks), we went for an oven-fired Vegetarian Margarita. I’m going to be blunt: this pizza could start a religion. Thin-crusted perfection, with a cheese-and-topping combo that could make a carnivore weep with joy.
Vegetarian Margarita Pizza
And if that wasn’t enough to keep us happy, Kalliste also offers hookah. Not your average, overly sweet, smoke-bomb nonsense, either. The Dubai Special Hookah was the perfect end to the evening. Honestly, how more places don’t offer this, I’ll never know.
Dubai Special Hookah
Special mention again to Shantanu, who was the embodiment of excellent service—making spot-on recommendations and serving them with a smile that made everything taste just that little bit better.
Now, here’s the thing that really grinds my gears. Why wasn’t the place packed? It hurts my soul when spots that get everything right—food, drinks, ambience—aren’t heaving with patrons. Kalliste deserves to be South Goa’s crowning glory on a Saturday night. So, here’s my plea: get yourselves down there. This place is a gem, a much-needed oasis of fun, flavour, and flair. And let’s be honest, we could all use a little more “Kalliste” in our lives.
There are restaurants where you go to eat, and then there are places like Terttulia in Miramar, Panaji, where you go to feel alive. The moment you step into this lively, vibrant joint, it’s as though you’ve been plucked from the ordinary world and dropped into a party you didn’t know you were invited to—but you’re glad you were. This isn’t your typical Goan dining experience; it’s more like stumbling upon a celebration of good food, strong drinks, and the sheer joy of being out and about.
Let’s start with the food. Our evening kicked off with the Karari Roti, that crisp, wafer-thin bread that arrives at the table with the confidence of a supermodel on a runway. It’s tall, it’s dramatic, and it knows it. But beneath all that swagger, it’s just a glorified giant papad, isn’t it? Still, it’s fun to break apart, and the crunch is satisfying in a way that makes you feel like you’re participating in some communal food ritual.
Karari Roti
Next up, the Chicken Caesar Salad. Now, a Caesar salad is often a litmus test for how seriously a place takes its classics, and Terttulia’s version? Solid. The chicken was tender and the dressing creamy without being overpowering. It was everything you want a Caesar to be: reliable, comforting, and a little bit indulgent. You know you’re in safe hands when a restaurant can deliver a Caesar that doesn’t feel like an afterthought.
Chicken Caesar Salad
Dessert was the Pattaya Panna Cotta, and let me tell you, this dish is a bit of a conundrum. It’s panna cotta, yes, but with an exotic twist that makes you question everything you thought you knew about this creamy Italian dessert. The texture was spot on—smooth, delicate, and with just the right amount of wobble—but the flavor was a playful punch of tropical flair. It’s one of those desserts that makes you say, “Well, that was unexpected,” in the best way possible.
Pattaya Pannacotta
Now, the drinks. We kept it classic with a Gin and Tonic, and honestly, sometimes simplicity is bliss. The G&T was perfectly balanced, refreshing, and exactly what you need to wash down a vibrant meal in an even more vibrant setting. It’s the kind of drink that doesn’t try to be anything more than it is, and that’s exactly why it’s so good.
Classic Gin & Tonic
But let’s get to the heart of what makes Terttulia special—the atmosphere. It’s vibrant, alive, and buzzing with a mixed crowd that ranges from wide-eyed tourists to laid-back locals. There’s a sense that everyone here is just a little bit more cheerful than usual, and it’s contagious.
The live music adds a layer of energy that gets people bopping in their seats, or if they’re brave enough, grooving on the small dance floor.
And then there’s Mr. D’Mello, who’s everywhere at once—chatting with guests, checking on tables, and generally making sure everyone is having a great time. He’s the kind of host who makes you feel like an old friend, even if it’s your first visit.
The staff, too, are a joy—cheerful, attentive, and clearly enjoying the vibe as much as the patrons. It’s rare to find a place where the people serving you seem to be having as much fun as you are, but Terttulia manages it effortlessly.
So, would I go back? Without a doubt. Terttulia isn’t just about the food; it’s about the feeling you take with you when you leave—a heady mix of good vibes, lively music, and a sense of having been part of something special.
If you’re looking for a spot where you can eat, drink, and be merry—all while soaking in some serious good vibes—Terttulia is the place to be. Just don’t forget to wave at Mr. D’Mello on your way out; he’ll probably be right there, smiling and making sure you had the best time. Just be prepared to leave with a grin on your face and a promise to return—because once is never enough.
If you’ve ever found yourself wandering through the streets of Panaji, Goa, thinking, “Where can I go for a good dose of Asian comfort food?”, let me introduce you to Haochi. A name that perhaps suggests you’re in for a culinary journey to remember, but let’s be real—this is more of a casual stroll through a familiar neighborhood rather than a grand adventure. So, if you’re planning a visit, I recommend lowering your expectations. Because if you walk in expecting one of those hip, edgy Asian spots with Instagrammable neon signs and dishes that would make even the most hardened food critics weep, you’re in for a slight letdown.
Haochi Bar
Let’s start with the drinks. The menu suggests an Elderflower gin and tonic, which, let’s be honest, sounded like just the right mix of floral and fizz for a sultry Goan evening. And it was… okay.
Elderflower Gin and Tonic
But then came the server’s recommendation—a gin-based watermelon martini.
Now, I’m all for trying new things, but this particular concoction was more of a misadventure than a discovery. I’ll say it bluntly: I didn’t like it. It’s the kind of drink that makes you question whether you should just stick to your original choice next time. In fact, I wouldn’t recommend it, unless you’re really into weirdly sweet drinks that taste more like a mocktail your kid might enjoy.
Watermelon martini (gin based)
Moving on to the food, which, thankfully, fared slightly better. The salmon sushi was quite good. Fresh enough to make you appreciate the effort, with a taste that almost made me forget about the unfortunate martini. It’s the kind of dish that does its job without blowing your socks off—a reliable choice if you’re craving sushi in a pinch.
Salmon Sushi Rolls
Next up, we tried the Haochi Special Mixed Fried Rice. Again, decent. It’s not going to win any awards, but it’s the kind of dish that fills you up and makes you think, “Well, that wasn’t half bad.” Paired with the chicken in oyster sauce, which arrived shortly after, it made for a reasonably satisfying meal. The chicken was tender, the sauce was savory enough, and together with the rice, it was the kind of combination that works well on a midweek night when you can’t be bothered to cook at home.
Haochi Special Mixed Fried RiceChicken in Oyster Sauce
A special shoutout to our server at Haochi! He was warm, friendly, and genuinely attentive. Even though the food and drinks had their ups and downs, his efforts to make us comfortable truly stood out.
Now, let’s talk about the place itself. If you’re expecting a lively, trendy spot with ambiance to match the food (and who wouldn’t, given the proliferation of chic Asian eateries these days?), Haochi might disappoint. The interiors are neat and functional, sure, but don’t expect much beyond that. It’s all quite subdued.
In fact, the vibe is more “after-school hangout” than “Saturday night out.” Expect to see a lot of families, some kids who’ve just left their tuition classes, or groups of friends grabbing a quick bite. Privacy? Forget about it. The tables and sofas are packed close enough together that you’ll be privy to your neighbor’s conversation, whether you like it or not. It’s definitely not the place for an intimate dinner or a quiet date night.
So, what is Haochi, then? It’s a daily, come-eat-and-leave kind of place. No fuss, no frills, just food that’s decent enough to keep you satisfied without inspiring any great emotions. And maybe that’s okay. Not every meal needs to be a Michelin-starred experience. Sometimes, you just need a straightforward dinner that doesn’t try too hard. But remember, manage your expectations. If you head to Haochi hoping for an unforgettable culinary experience, you might leave with a sense of mild disappointment. But if you’re just looking for a place to get some decent food without all the bells and whistles, then you’ll be just fine.
So, in summary, would I rush back? Probably not. But if I found myself nearby, hungry, and without any better options, I might just give Haochi another go.
Shari Lapena has garnered a reputation for crafting thrilling, edge-of-your-seat mysteries that keep readers hooked from the first page to the last. Her books often explore the darker sides of human nature, hidden secrets, and unexpected twists that leave you guessing until the final reveal. However, her latest novel, What Have You Done?, while still an engaging read, falls slightly short of the high bar she has set with her previous works.
A Gripping Premise, but a Predictable Culprit
What Have You Done? introduces us to a world of complex relationships and buried secrets, centering around the murder of a popular girl from a seemingly peaceful neighborhood. As is typical of Lapena’s style, the story begins with a bang, plunging us straight into the mystery. From the very beginning, there’s an undercurrent of tension that promises a thrilling ride. However, by the second or third chapter, I found myself already suspecting who the culprit was, and unfortunately, my hunch turned out to be correct.
It was disappointing to realize the mystery’s solution so early on, especially in a genre that thrives on keeping readers guessing. The clues felt too obvious, almost as if they were deliberately laid out in plain sight. While Lapena’s writing is as sharp as ever, the lack of suspense in this novel was a letdown. I kept hoping for a twist that would prove me wrong, a curveball that would take the story in an unexpected direction, but it never came.
A Familiar Protagonist in a Familiar Setting
The novel’s protagonist is, of course, the “popular girl”—a trope that Lapena has used before, but this time, it feels a bit overdone. We all know that popular girl in our neighborhoods or schools, the one who seems to have it all: beauty, charm, and the attention of everyone around her. In What Have You Done?, this character is central to the plot, and while she is well-drawn and compelling, her role as the focal point of everyone’s attention felt somewhat forced.
It’s almost as if the entire community revolves around her, making her less of a person and more of a symbol. This portrayal of the protagonist as the only “popular” girl in the locality, with everyone else either wanting to be her or wanting something from her, felt a bit one-dimensional. It painted a picture of a community obsessed with a single individual, which, while it might work in some contexts, made the story feel a bit insular and, frankly, a little sad.
The Sadness of Isolation
Speaking of sadness, there’s a pervasive melancholy that underlies the entire novel. The protagonist’s life, despite its outward glamour, is marked by a sense of loneliness. This is a theme that Lapena handles well, and it’s one of the novel’s strengths. The popular girl’s life is not all it’s cracked up to be, and as the story unfolds, we see the cracks in her seemingly perfect facade.
This exploration of the isolation that often accompanies popularity is poignant and adds depth to the story. However, it also makes the narrative feel heavy at times. The sadness of the protagonist’s life, combined with the overall lack of suspense, made the novel feel more like a character study than a thriller.
A Fan of Lapena, but…
As a fan of Shari Lapena’s work, I was eager to dive into What Have You Done?. Her previous novels, like The Couple Next Door and An Unwanted Guest, are masterclasses in suspense and have kept me guessing until the very end. Lapena’s talent lies in her ability to weave complex narratives with multiple twists and turns, making her books difficult to put down. Unfortunately, What Have You Done? didn’t quite deliver on that front.
The writing is still strong, and Lapena’s ability to create an atmosphere of tension is evident in the early chapters. However, the lack of a truly surprising twist and the predictability of the plot left me wanting more. It’s not that the book is bad—far from it. It’s just that it doesn’t live up to the standard that Lapena has set with her previous works.
A Missed Opportunity for More Suspense
One of the things that make Lapena’s books so enjoyable is the suspense. She’s a master at building tension, keeping the reader on the edge of their seat, unsure of what will happen next. In What Have You Done?, that element of suspense is present, but it’s not as strong as it could be. The clues are too easy to spot, and the big reveal lacks the punch that it should have.
This isn’t to say that the book is without merit. There are moments of genuine tension, and Lapena’s exploration of the darker sides of human nature is as compelling as ever. However, the overall lack of suspense makes the novel feel more like a missed opportunity. With a bit more misdirection and a less obvious culprit, What Have You Done? could have been a truly gripping read.
Final Thoughts
What Have You Done? is a well-written novel that explores interesting themes, but it doesn’t quite hit the mark as a suspense thriller. The predictability of the plot and the overuse of the “popular girl” trope detract from what could have been a much more engaging story. As a fan of Shari Lapena, I’m always excited to see what she comes up with next, but this novel left me feeling a bit underwhelmed.
If you’re new to Lapena’s work, I’d recommend starting with one of her earlier novels, where her talent for creating suspense shines through more clearly. However, if you’re a dedicated fan, What Have You Done? is still worth a read, if only to see how Lapena continues to develop as a writer.
In the end, while What Have You Done? didn’t quite live up to my expectations, I’ll still be eagerly awaiting Shari Lapena’s next novel, hoping for a return to the heart-pounding suspense that first made me fall in love with her work.
As we dive into 2024, the marketing world continues to evolve at a rapid pace, with new trends emerging that shape how brands connect with their audiences. Staying ahead requires a keen understanding of these trends and a willingness to adapt. This guide explores the top 50 marketing trends for 2024, offering insights and real-world examples of how leading brands are leveraging these strategies to remain competitive. By incorporating these trends into your marketing efforts, your brand can stay relevant and thrive in the dynamic digital landscape.
AI-Powered Personalization: In today’s crowded market, personalization is no longer a luxury but a necessity. AI allows brands to tailor experiences to individual users by analyzing data points like behavior, preferences, and past interactions. This level of personalization enhances user engagement and drives conversions. Brand Example: Netflix utilizes AI algorithms to personalize content recommendations based on users’ viewing habits, significantly improving user retention and satisfaction.
2. Voice Search Optimization: With the rise of smart speakers and voice assistants, optimizing content for voice search is crucial. Brands must ensure their content is easily discoverable through voice queries, which often differ from traditional text searches. Brand Example: Domino’s Pizza has optimized its online ordering system for voice search, allowing customers to place orders via devices like Amazon Alexa, making the process more convenient and increasing sales.
3. Sustainability Marketing: Consumers are increasingly making purchasing decisions based on a brand’s environmental impact. Brands that highlight their sustainability efforts can attract eco-conscious customers and build long-term loyalty. Brand Example: Patagonia is a leader in sustainability marketing, promoting its commitment to environmental causes through campaigns that emphasize eco-friendly products and responsible business practices.
4. AR/VR Integration: Augmented Reality (AR) and Virtual Reality (VR) are transforming the way consumers interact with brands by providing immersive experiences. This technology can enhance product visualization, leading to higher engagement and conversion rates. Brand Example: IKEA uses AR through its IKEA Place app, allowing customers to visualize how furniture would look in their homes, leading to more informed purchasing decisions.
5. Video-First Strategy: Video content continues to dominate digital marketing. Brands are increasingly prioritizing video in their marketing strategies to tell compelling stories, demonstrate products, and connect with audiences on an emotional level. Brand Example: Red Bull has embraced a video-first strategy by producing high-quality, engaging content around extreme sports, which has become integral to its brand identity and marketing success.
6. Interactive Content: Interactive content, such as quizzes, polls, and interactive videos, encourages active participation from users, making the content more engaging and memorable. This type of content also increases the likelihood of social sharing. Brand Example: BuzzFeed effectively uses interactive content like quizzes to engage its audience, driving social sharing and fostering a sense of community among its users.
7. Social Commerce Expansion: Social commerce combines social media and online shopping, enabling consumers to discover and purchase products directly from social platforms. This seamless shopping experience can significantly boost sales. Brand Example: Instagram has integrated shopping features that allow brands like Nike to sell products directly through shoppable posts, streamlining the purchasing process and driving sales via social media.
8. Influencer Partnerships: Collaborating with influencers allows brands to reach specific audiences through trusted voices. Micro-influencers, in particular, offer more authentic engagement, often leading to higher conversion rates than traditional advertising. Brand Example: Glossier leverages micro-influencers to promote its beauty products, creating genuine connections with consumers and driving brand awareness through personal endorsements.
9. Data Privacy Focus: As consumers become more aware of data privacy issues, brands must prioritize transparency and data protection. Demonstrating a commitment to privacy can build trust and differentiate a brand in a competitive market. Brand Example: Apple has positioned itself as a champion of data privacy, emphasizing its commitment to user security in its marketing campaigns, which has bolstered customer trust and loyalty.
10. Zero-Party Data: Zero-party data refers to information that customers willingly share with a brand. This data is highly valuable for personalization, as it reflects explicit preferences and intentions, leading to more effective marketing strategies. Brand Example: Sephora collects zero-party data through personalized beauty quizzes, enabling the brand to tailor product recommendations and marketing messages, enhancing the customer experience.
11. AI-Generated Content: AI-generated content can streamline content creation processes, allowing brands to produce a higher volume of personalized content quickly and efficiently, without compromising quality. Brand Example: The Washington Post uses an AI tool called “Heliograf” to generate news articles, enabling the publication to cover a wider range of topics while maintaining journalistic standards.
12. Nostalgia Marketing: Nostalgia marketing taps into consumers’ fond memories, creating emotional connections with the brand. This strategy can be particularly effective in re-engaging older audiences or introducing classic products to younger generations. Brand Example: Nintendo successfully employs nostalgia marketing by re-releasing classic games and consoles, such as the NES Classic Edition, appealing to both longtime fans and new players.
13. Purpose-Driven Campaigns: Purpose-driven marketing focuses on a brand’s mission beyond profit, often addressing social, environmental, or political issues. This approach can deepen customer loyalty by aligning the brand with consumers’ values. Brand Example: Ben & Jerry’s consistently runs purpose-driven campaigns that advocate for social justice causes, reinforcing its identity as a brand that stands for more than just selling ice cream.
14. Ephemeral Content: Ephemeral content, which disappears after a short period, creates a sense of urgency and exclusivity. It’s particularly effective on platforms like Snapchat and Instagram, where stories drive high engagement. Brand Example: Adidas uses Snapchat Stories to launch limited-time offers and behind-the-scenes content, driving immediate user engagement and maintaining a dynamic brand presence.
15. Livestream Shopping: Livestream shopping combines live video with instant purchasing, offering a dynamic and interactive shopping experience. It’s especially popular in markets like China and is gaining traction worldwide. Brand Example: Amazon has embraced livestream shopping through Amazon Live, where brands like Estée Lauder showcase products in real-time, interact with viewers, and drive immediate sales.
16. Shoppable TV: Shoppable TV integrates e-commerce with television, allowing viewers to purchase products directly from their screens during a show or commercial. This innovation turns passive viewers into active consumers. Brand Example: Walmart and NBCUniversal have collaborated on shoppable TV ads, enabling viewers to buy featured products directly from their TVs, blending entertainment with convenience.
17. Voice Commerce: Voice commerce allows consumers to make purchases using voice commands through smart speakers and other voice-activated devices. As this technology becomes more sophisticated, it’s becoming a critical part of the customer journey. Brand Example: Walmart has integrated voice commerce into its shopping experience, allowing customers to add items to their cart and make purchases through Google Assistant or Amazon Alexa.
18. Metaverse Marketing: The metaverse offers brands a new frontier for marketing, allowing them to create immersive, interactive experiences in virtual worlds. As the metaverse grows, it will become an important space for brand engagement. Brand Example: Gucci entered the metaverse by creating a virtual Gucci Garden on Roblox, offering a unique brand experience that connects with younger, tech-savvy audiences.
19. Subscription Economy: The subscription economy provides brands with a steady revenue stream and fosters deeper relationships with customers by offering ongoing value through regular deliveries or exclusive content. Brand Example: Dollar Shave Club pioneered the subscription model in the grooming industry, delivering personalized shaving kits directly to customers, which has built strong customer loyalty and recurring revenue.
20. AI-Driven Ad Targeting: AI-driven ad targeting leverages machine learning to analyze consumer behavior and optimize ad placement in real-time, ensuring that ads reach the most relevant audiences for better conversion rates. Brand Example: Facebook utilizes AI to optimize ad targeting by analyzing user data, ensuring ads are shown to the right people at the right time, which maximizes ROI for advertisers.
21. Social Responsibility: Social responsibility in marketing involves brands taking a stand on social and environmental issues. Consumers increasingly expect brands to be socially conscious, and this can influence their purchasing decisions. Brand Example: TOMS is renowned for its One for One model, where every purchase results in a pair of shoes being donated to someone in need, creating a strong emotional connection with socially conscious consumers.
22. Hyperlocal Marketing: Hyperlocal marketing tailors content and promotions to local audiences, often at the neighborhood level. This strategy can build stronger connections with local communities and drive foot traffic to physical locations. Brand Example: Starbucks uses hyperlocal marketing by customizing store offerings and promotions based on the preferences and culture of each location, which strengthens customer loyalty and relevance.
23. Omni-channel Experiences: An omnichannel approach ensures a seamless customer experience across all channels, whether online or offline. This consistency in service and branding enhances customer satisfaction and loyalty. Brand Example: Nike delivers seamless omnichannel experiences by integrating its online and offline channels, such as allowing customers to reserve items online and pick them up in-store, enhancing convenience and satisfaction.
24. Content Diversification: Diversifying content formats and platforms helps brands reach different segments of their audience and keeps the content strategy fresh and engaging. This includes using blogs, videos, podcasts, and social media. Brand Example: HubSpot diversifies its content by offering blogs, videos, e-books, and podcasts, ensuring they reach a broad audience with various content preferences and learning styles.
25. Emotional Storytelling: Emotional storytelling involves creating narratives that resonate with the audience’s emotions, fostering deeper connections and making the brand more memorable. Brand Example: Google excels in emotional storytelling with ads like “Parisian Love,” which tells a touching story through search queries, leaving a lasting emotional impact on viewers.
26. Predictive Analytics: Predictive analytics uses historical data and machine learning to forecast future trends and behaviors, allowing brands to make proactive decisions in marketing and inventory management. Brand Example: Amazon uses predictive analytics to anticipate customer needs and suggest products before customers even realize they need them, which improves the shopping experience and boosts sales.
27. Gamification: Gamification incorporates game-like elements into marketing to increase engagement and encourage desired behaviors, such as making a purchase or signing up for a newsletter. Brand Example: Starbucks uses gamification in its loyalty program, where customers earn stars for purchases that can be redeemed for rewards, which encourages repeat visits and increases customer loyalty.
28. AI Chatbots: AI chatbots provide instant customer service and support, helping brands improve response times and customer satisfaction while reducing operational costs. Brand Example: Sephora uses AI chatbots to assist customers with product recommendations and purchasing decisions, enhancing the online shopping experience and driving conversions.
29. Influencer-Generated Content: Leveraging content created by influencers helps brands reach new audiences and adds authenticity to the marketing message. This user-generated content is often more relatable and trusted by consumers. Brand Example: Daniel Wellington has successfully used influencer-generated content to promote its watches, resulting in massive social media growth and increased brand visibility.
30. Interactive Web Design: Interactive web design creates engaging user experiences by incorporating elements like animations, scroll-triggered effects, and interactive infographics. This approach can make a brand’s website more memorable and enjoyable to navigate. Brand Example: Apple incorporates interactive elements on its product pages, allowing users to explore features through animations and interactive demos, which enhances the user experience and drives engagement.
31. Content Co-Creation: Content co-creation involves collaborating with customers or influencers to produce content that resonates with the target audience. This strategy fosters a sense of community and enhances content relevance. Brand Example: GoPro encourages users to share their action-packed footage, which the brand then features in its marketing, creating authentic, user-generated content that resonates with its adventurous audience.
32. Social Listening: Social listening involves monitoring social media platforms to understand customer sentiment and identify trends. This real-time feedback helps brands adapt their strategies and engage with their audience more effectively. Brand Example: Coca-Cola uses social listening to track brand mentions and sentiment, allowing the company to engage with customers in real-time and adjust campaigns based on consumer feedback.
33. Experiential Marketing: Experiential marketing creates memorable, immersive brand experiences that engage consumers on an emotional level, helping to build a deeper connection with the brand. Brand Example: Nike’s “Nike by You” campaign allows customers to design their own shoes, providing a personalized and immersive brand experience that strengthens customer loyalty.
34. Purposeful Content: Purposeful content addresses specific issues or values that resonate with the target audience, helping brands build trust and align with their customers’ beliefs. Brand Example: Dove’s Real Beauty campaign focuses on promoting self-esteem and challenging beauty standards, which has resonated with its audience and reinforced the brand’s commitment to social issues.
35. Micro-Moments Marketing: Micro-moments refer to the small, intent-driven moments when consumers turn to their devices to learn, do, or buy something. Brands that effectively capture these moments can influence decision-making and drive conversions. Brand Example: Google coined the term micro-moments and uses it to optimize its advertising strategies, ensuring its ads appear at the right time to influence consumer decisions.
36. Conversational Marketing: Conversational marketing uses real-time, one-on-one connections to engage customers and move them through the buyer’s journey. This approach can increase lead conversion rates and customer satisfaction. Brand Example: Drift is a leader in conversational marketing, using AI chatbots to engage website visitors, answer questions, and guide them through the sales funnel, resulting in improved conversion rates.
37. User-Generated Content (UGC): User-generated content involves customers creating content related to a brand, which can then be shared on the brand’s channels. UGC is trusted more than traditional advertising and can significantly boost engagement. Brand Example: Coca-Cola’s “Share a Coke” campaign encouraged customers to share photos with personalized Coke bottles, generating a wealth of user-generated content that drove social engagement and brand loyalty.
38. Augmented Analytics: Augmented analytics uses AI and machine learning to automate data insights, allowing marketers to make data-driven decisions more efficiently. This technology simplifies complex data analysis, making it more accessible to non-experts. Brand Example: IBM uses augmented analytics in its Watson Marketing platform, helping brands analyze consumer data and optimize marketing strategies with actionable insights.
39. Sustainability Initiatives: Consumers increasingly expect brands to operate sustainably. Implementing and promoting sustainability initiatives can attract environmentally conscious consumers and strengthen brand loyalty. Brand Example: IKEA has committed to becoming a fully circular business by 2030, focusing on sustainability in its product design, sourcing, and operations, which resonates with eco-conscious consumers.
40. Ethical Marketing: Ethical marketing emphasizes transparency, fairness, and social responsibility. Brands that practice ethical marketing build trust and a positive reputation, which can lead to long-term customer loyalty. Brand Example: Ben & Jerry’s is known for its ethical marketing practices, which include sourcing Fairtrade ingredients and advocating for social justice, strengthening its brand reputation and customer loyalty.
41.Emotional AI: Emotional AI analyzes human emotions and mood through data, allowing brands to tailor their messaging to resonate with consumers on a deeper level. This technology can enhance customer experiences and improve marketing effectiveness. Brand Example: Coca-Cola uses emotional AI to analyze customer reactions to its ads, allowing the brand to optimize content for maximum emotional impact and engagement.
42. Content Personalization: Personalized content is more relevant and engaging to consumers, leading to higher conversion rates. Brands that tailor content to individual preferences can significantly enhance the customer experience. Brand Example: Amazon personalizes content by recommending products based on individual browsing behavior, improving the shopping experience and driving conversions.
43. Blockchain for Marketing: Blockchain technology can enhance transparency and security in digital marketing, especially in areas like ad verification and data privacy. Brands that adopt blockchain can build trust with their customers and improve campaign effectiveness. Brand Example: Unilever uses blockchain technology to verify ad impressions and combat ad fraud, ensuring transparency and accountability in its digital advertising efforts.
44. Sustainable Packaging: Sustainable packaging reduces environmental impact and appeals to eco-conscious consumers. Brands that prioritize sustainable packaging can differentiate themselves and build a positive brand image. Brand Example: Unilever’s brand Seventh Generation uses sustainable packaging made from recycled materials, reinforcing the brand’s eco-friendly image and appealing to environmentally conscious consumers.
45.Hyper-Personalization: Hyper-personalization goes beyond basic personalization by using AI to deliver highly tailored experiences based on real-time data. This approach can significantly improve customer engagement and loyalty. Brand Example: Coca-Cola’s “Share a Coke” campaign allowed customers to personalize bottles with their names or messages, creating a unique and memorable experience that resonated with consumers.
46. AI-Powered Content Creation: AI-powered content creation tools enable brands to produce high-quality content quickly and efficiently, allowing for more frequent updates and personalized messaging. Brand Example: The New York Times uses AI to help journalists identify trending topics and generate headlines, improving content relevance and engagement with readers.
47. Collaborative Marketing: Collaborative marketing involves partnering with other brands or influencers to create joint campaigns that reach broader audiences and drive mutual benefits. This strategy can increase brand exposure and credibility. Brand Example: Uber and Spotify collaborated to allow riders to control the music during their ride, creating a unique, personalized experience that enhanced customer satisfaction and brand loyalty.
48. Mobile-First Design: A mobile-first design approach ensures that websites and apps are optimized for mobile devices, providing a seamless user experience across all screen sizes. This is increasingly important as mobile usage continues to rise. Brand Example: Google emphasizes mobile-first design in its search engine algorithm, rewarding websites that are optimized for mobile devices. Brands like ASOS have fully embraced mobile-first design, ensuring a seamless shopping experience across all devices.
49. Voice Branding: Voice branding involves developing a unique auditory identity for a brand, which can strengthen brand recognition and build trust with consumers using voice-activated technology. Brand Example: Alexa from Amazon has developed a distinctive voice that resonates with users, building strong brand recognition and trust in voice-activated technology.
50. Neuroscience Marketing: Neuroscience marketing applies insights from neuroscience to understand consumer behavior and optimize marketing strategies. By tapping into how the brain processes information, brands can create more effective and engaging content. Brand Example: Frito-Lay uses neuroscience to analyze consumer responses to different flavors and packaging designs, allowing the brand to optimize its product offerings and marketing campaigns.
Staying at Planet Hollywood, Goa, feels a bit like stepping into a well-curated Instagram feed—everything’s just a bit too perfect, and yet you can’t help but love it. The welcome was so warm I half-expected them to hand me a cozy blanket along with my room key. The check-in process was as painless as a post-Spa session, and before I knew it, I was gliding towards our spacious double room, marvelling at how they’d managed to make it feel both luxurious and homey. No long queues, no impatient sighs—just a seamless transition from travel-weary to vacation-ready. A personal touch? You bet.
The property itself is lovely—think lush gardens, a cool breeze that seems to follow you everywhere, and a bar that looks like it belongs in an old-school Hollywood noir film, complete with photographs of celebs on the walls.
Nestled in the lush landscapes of South Goa, Planet Hollywood has a certain charm that’s both glamorous and laid-back. The sprawling resort is home to multiple restaurants, each offering a unique culinary experience. Whether you’re in the mood for an indulgent buffet at Planet Dailies or something more specialized at Fame or Heart Bar, you’re in for a treat.
Planet Dailies Planet Dailies BarHeart Bar
The room was impressively spacious, offering all the modern amenities you could wish for. From a plush bed that practically guarantees sweet dreams to a sleek, well-appointed bathroom, every detail is designed for comfort. But the real showstopper? A foot massager, thoughtfully placed in the room—a first for me in any hotel stay. It’s the kind of unexpected luxury that makes you feel like you’re truly being pampered, turning an already relaxing getaway into a rejuvenating experience. The pool-facing rooms are particularly striking, with large balconies that offer an uninterrupted view of the crystal-clear waters.
Speaking of the pool, it’s the kind of place where you could easily spend an entire day. We headed straight there after settling into our room, and it was just as inviting as it looked. The staff, ever-attentive, brought us pool towels without us even asking—a small but appreciated touch that set the tone for our stay. It’s like they were mind-readers or perhaps just very attentive. The Jacuzzi was equally appealing, perfect for unwinding after a day of exploring or just lazing around.
Pool Facing Rooms
Dinner at Planet Dailies was where things got seriously good. We opted for the buffet—because why pick just one dish when you can have everything?
Planet Dailies
The variety was staggering. The Indian section alone could have fed a small army, with standout dishes like Butter Chicken, Veg Kadai and Chicken Florentinebut the Pan-Asian favorites were calling my name.
Chicken FlorentineSoupPasta Arabiatta
The Kung Pao Fish was a revelation, spicy and tangy with just the right kick. The Fish in Hot Garlic Sauce was equally divine.
Kung Pao Fish
And let’s not even get started on the desserts. The Umali was a warm hug in a bowl, while the Basque Cheesecake and Blueberry Dry Cheesecake were so good they made me consider a second stomach.
Dessert Spread-Planet Dailies
Basque Cheese Cake Umali
Post-dinner, we dabbled in the various activities on offer—pool table, table tennis, carrom—feeling like I’d stumbled into a 5-star version of my childhood holidays.
Tennis & Pool
The next morning’s breakfast buffet was another win. Whether you’re after Indian classics or Western staples, they’ve got it all.
Breakfast Spread at Planet Dailies
I’m usually skeptical about live counters, but the pancakes, dosas, and eggs were cooked to perfection, as if the chef had known exactly how I liked them. The Chicken Roulade was another highlight, though I may have eaten more than my fair share.
Live Pancake Counter
Doughnuts & Danish
Muffins & Cake Slices
The staff continued to impress, even granting us an extended checkout, because apparently, they’re just nice like that. We squeezed in one last dip in the pool before reluctantly packing up.
Pool by Day
The checkout process was as smooth as the check-in, and we left feeling refreshed, relaxed, and slightly smug about our excellent choice of hotel.
In a nutshell, Planet Hollywood Goa gets the blend of sophistication and fun just right. It’s a place where you can swan around pretending you’re a movie star, but also kick back and enjoy the simpler pleasures—like a great meal, a dip in the pool, and a game of carrom.
Whether you’re here to channel your inner A-lister or just soak in some fun, Planet Hollywood Goa has all the right moves. And who knows? By the end of your stay, you might just begin planning your sequel.
Dining at Praca Prazeres is a bit like going on a blind date with someone who looks great on paper but leaves you puzzled by the end of the night. The food? Genuinely good. The ambiance? Well, that’s where things get interesting—appealing to some, though it may leave others pondering.
Let’s start with the positives, which, thankfully, are on your plate. The Chicken Scotch Egg was a delightful surprise—crispy, flavorful, and comforting in that way only a well-made scotch egg can be. It’s the kind of dish that makes you sigh with relief, knowing that the kitchen knows its stuff.
Chicken Scotch Egg
The Crispy Potato Chips were another highlight—light, golden, and so satisfying you’ll want to make them your new snack obsession.
Chips
The Mushroom Orzo followed, and it was a hit too. Creamy, earthy, with just the right amount of indulgence to make you feel like you’re treating yourself without veering into food coma territory. This dish could easily become a favorite for anyone who enjoys the cozy embrace of carbs and mushrooms. If orzo could hug you, this one would.
Mushroom Orzo
And then there was the Sticky Toffee Pudding. Rich, gooey, and unapologetically sweet—everything you want in a dessert that leaves you feeling like you’ve just won a small, sugary lottery. It’s the kind of dessert that could make you forget your troubles, even if only for a few blissful minutes.
Sticky Toffee Pudding
Now, as much as the food shone, the vibe, I’m afraid, was more of a dim flicker. The black curtains were just plain weird. They were off-putting, to say the least. They didn’t absorb light and seemed to suck the energy right out of the room.
We couldn’t quite understand the purpose of the blackboard with a menu being carted around. It was awkward, cumbersome, and felt like watching a waitress perform in a low-budget improv show where the props are too big for the stage. It’s as if someone thought, “Let’s make this place mysterious,” but ended up with something closer to “Let’s make this place slightly creepy.” A printed menu, would be so much more dignified.
Curiosity got the better of us and we requested to visit the upstairs bar area. Upstairs was a different story—literally, a day-night difference. The bar area had a distinctly ‘gambling den’ aura, complete with dim lighting and a slightly weird feel that made me wonder if we’d stumbled into the wrong place altogether.
The ambiance was something that can only be described as ‘Poker Night at the Den of Dubious Intentions.’ It had a vibe that might appeal to those looking to lay low after a heist. Dimly lit, shadowy corners—it was all very film noir, minus the trench coats.
In the end, while the food at Praca Prazeres hits the mark, the overall experience could use a bit of sprucing up. Nevertheless, the service at Praca Prazeres deserves a shout-out. The staff was attentive and friendly, managing to add a warm touch to the evening.
The Goan or Indian palate might appreciate the flavours on offer, but in a world where Saturday night is all about escaping the weeks drudgery, a restaurant has to be more than just its dishes. So, while the food is fine, maybe Praca Prazeres can ditch the black curtains, retire the traveling blackboard, and serve a bit of “vibe” at least on a weekend.
Honest Reviews 