Nobody reads words anymore. How many times have you heard that? From clients to art directors who look at text like the wicked witch from the West. But, you need to factor in three basic truths. We somehow have a lot less time these days. Our attention span is even shorter. And copywriters sometimes simplyContinue reading “Say it with Words: Why the Right words count in Advertising”
Tag Archives: advertising
Why everyone is obsessed with Music in Advertising
One thing is certain. One component that’s worth its weight in gold when it comes to advertising is the music. Music is emotion in the form of sound. The right piece of music can carry the ad or magnify its impact. So, just how important is it? Brands are created out of stories. Brands commenceContinue reading “Why everyone is obsessed with Music in Advertising”
3 Must-Watch Movies about Advertising and Marketing
Usually when you begin working in a particular industry, you want to know everything about it. Therefore, watching movies about it is certainly relatable. In my case, it was just the reverse. Ever since I began working in advertising, I wanted to dissociate from anything related to it in my off-hours; most especially watching moviesContinue reading “3 Must-Watch Movies about Advertising and Marketing”
Reading between the Advertising Brief
In advertising, most briefs serve one purpose only : saving skin when you-know-what hits the ceiling. Most creatives will not begin work without access to a brief. And most account managers will create briefs with ambiguous words that cover everything, yet could mean anything. God forbid, if the campaign fails, nobody can lay blame onContinue reading “Reading between the Advertising Brief”
3 best Advertising Books to read in 2020
When you’re part of the advertising fraternity, inevitably you’ll want to either enhance your knowledge or expand your perspective. Fortunately, there are some outstanding books written by phenomenal advertising veterans that you can get your hands on. Whether you need to hone your skills or start from scratch, here are some books that will helpContinue reading “3 best Advertising Books to read in 2020”
Why Advertising is not only about Advertising
Though I’ve found it hard to put into practice myself, I’ve always believed that a life of transformation is better than a life of comfort and constancy. For the same reason, I admire those who can multi-task, those who have led a life of variety, as opposed to those who have remained single-minded and focussedContinue reading “Why Advertising is not only about Advertising”
The Long and Short of Copy
How often have we heard that when it comes to copy in advertising , LESS is MORE? Well, more or less. Don’t you hear it all the time? There is a copywriting anthem, “The more you tell, the more you sell.” Does anyone read those long ads that seem to go on for days? BobContinue reading “The Long and Short of Copy”
The Animal Farm and Advertising
This topic may seem a little strange. What does George Orwell’s Animal Farm have to do with Advertising? To truly comprehend this, first let’s revisit the Animal Farm with a short summary and a re-introduction to its characters. Summary of the Animal Farm The Animal Farm is an essay about farm animals who take controlContinue reading “The Animal Farm and Advertising”
Top 10 Quotes on Advertising
To fill a glass, you must empty it first. The equivalent applies to advertising. Sometimes, you must unlearn the new, in favour of the old. Everyone enters advertising with enthusiasm and passion. But once you’ve been put through the ringer, passion takes a backseat and enthusiasm dissolves into a puddle. Fortunately, when it comes toContinue reading “Top 10 Quotes on Advertising”
Honest Reviews 